About the Role : Increase customer engagement across multiple use cases through marketing campaigns across all digital channels. Looking for an entrepreneurial and hands-on Growth Marketer focused on driving users to the Airtel Bank apps and fuel a phase of rapid adoption of the products. You will be coordinating closely with customers, external partners and internal teams (Product, Engineering, Marketing, Alliances, Customer Experience) and take responsibility of planning, execution, and successful implementation of our products for our customers.
Key Responsibilities:
• Develop innovative growth hacks to drive user growth and engagement on online properties via all channels and marketing programs
• Create and execute playbook for introducing users to recent and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
• Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior)
and create actionable programs leading to user growth
• Analyse user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
• Identify target bases to increase transactions for each use case, do A/B tests to increase transactions
• Work closely with a range of cross-functional teams—product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
• Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities
• Analyze and present reports to multiple stakeholders
Experience and Skills :
• MBA from tier-1/tier-2 institute • 2+ years of post-MBA experience in growth marketing or program management or related roles