Role Summary

We're hiring a Brand Manager to manage and own the end-to-end relationship with premium global consumer electronics brands we represent in India. This is an end-to-end commercial role — you will lead strategy, forecasting, Go to market, SOP's, ecommerce, retail activations, marketing, launches and post-sales coordination. You will act as the primary SPOC (Single point of contact) and domain bridge between brand HQ and our India teams.

What you will own (Responsibilities)

Strategy, Planning & Enablement
Own the annual brand P& L, GTM roadmap, seasonal plans, content, updates, reviews, brand liaising and pricing strategy. Define target segments, shopper journeys and premium positioning for India. Act as enabler for brand take-off and SPOC for strategic brand coordination. Commercial, Channel & Stakeholder Management
Manage distributor relationships, B2 B partners, and large retail/omnichannel accounts with the Sales team. Drive distribution expansion across up-to-date retail, specialty stores, and online retailers; onboard and manage key accounts.



Own trade promotions, credit note processes, incentives, and reconciliations in partnership with Finance. Coordinate cross-functional teams including Sales, E-commerce, Marketing, L& D, Finance, Supply. Chain, Operations, and Service, acting as SPOC across internal stakeholders. Lead collaboration with external agencies (creative, media, PR, merchandising, influencers) and oversee vendor performance as SPOC for external partners. Mystery Shopping
Plan and execute mystery shopping exercises across retail touchpoints. Execute customer experience, staff interaction, and ensure compliance in conformation with brand guidelines. Identify gaps in service delivery and retail execution with an aim towards suggesting corrective action. Share insights with relevant teams to drive improvements and maintain premium brand standards. Ecommerce & Performance Marketing

Collaborate with the E-com team to own marketplace strategy

📌 Brand Manager (Delhi)
🏢 Luxury Personified
📍 Delhi