Location: Mumbai / Gurugram / Bangalore
Department: Performance Marketing
Experience: 4–7 Years
About the Rol
e Publicis Groupe is seeking a results-driven Performance Marketing Manager to lead the planning, execution, optimization, and reporting of digital performance campaigns across multiple channels. The role requires a strong understanding of paid media, analytics, attribution, and conversion optimization, with the ability to drive measurable business outcomes for clients
Key Responsibiliti
es Develop and execute performance marketing strategies across Google Ads, Meta, Linked In, You Tube, Programmatic, and other digital platform
s. Manage end-to-end campaign planning, execution, monitoring, and optimization to achieve KPIs such as Leads, Sales, CPA, ROAS, CAC, and Revenu
e. Drive performance across paid search, paid social, display, video, affiliate, and app marketing channel
s. Analyze campaign performance and derive actionable insights to improve efficiency and effectivenes
s. Monitor budgets, pacing, and bid strategies to maximize returns on media investment
s.



Collaborate with planning, analytics, creative, ad operations, and client teams to deliver integrated solution
s. Conduct A/B testing across audiences, creatives, landing pages, and bidding strategie
s. Leverage audience segmentation, remarketing, and first-party data strategies to improve campaign performanc
e. Prepare client-facing reports, dashboards, and performance reviews with strategic recommendation
s. Stay updated on industry trends, platform updates, privacy regulations, and emerging digital technologie
s.
Requireme
nts4–7 years of experience in Performance Marketing, Digital Marketing, or Paid Med
ia. Hands-on expertise
in: Google Ads (Search, Display, You Tube, Performance M
ax)Meta Ads Mana
ger Linked In
Ads DV360 / Programmatic platforms (preferr
ed)Solid understanding of attribution models, conversion tracking, GA4, GTM, and analyti
cs. Experience managing large-scale media budgets a

📌 Manager - Performance Marketing (Mumbai)
🏢 PUBLICIS GROUPE
📍 Mumbai