To develop and manage company's brands across therapy areas of Cosmo & Derma Divisions. Ensure consistent growth in sales revenues through planning, deployment, and management of marketing resources. Identify objectives, strategies, and action plans to improve short-term and long-term dividends.
Candidate Profile:
Graduate in Science/Pharmacy. Preferably with MBA-Marketing from reputed institute. 4+ Years of experience in Product Management Team. Initial experience of at least a year in the field job is MUST. Must have decent communication skills. Job Description:
Planning & conceptualizing various strategies to achieve business goals across India Developing brand strategy, promotional materials,
technical literatures in alignment with the strategy for the brands. Training and engaging the sales team for effective implementation of the product knowledge & strategy. Strategizing, Planning, implementing and monitoring various brand campaigns. Responsible for the new product launches. Working with marketing intelligence database to understand the market and develop a road map. Performing sales analysis & sales forecast for the product. Sales review meetings with sales teams. Conducting product related market research. Conducting technical seminars / webinars to develop and engage KOLs. Effective handling of Doctor's Queries. Implementing various digital campaigns to build brand and engage customers. Regular field work to interact with KOL & KBL Drs & provide on the job training to field team Online training to new joiners every week or month or as per need