We are looking for a hands-on Product Marketing Manager – Inbound Growth to build and own the end-to-end inbound funnel for North America from scratch.
This is a builder role, focused on driving qualified pipeline through inbound channels, not just messaging or branding.
Key Responsibilities
Inbound Funnel Ownership
Build and own the full inbound funnel for North America.
Define and optimize funnel stages: Visitor → Lead → MQL → SQL → Pipeline.
Improve conversion rates across all funnel stages.
Demand Generation
Drive inbound pipeline through SEO, content, Linked In, webinars, and email nurturing.
Ensure demand gen efforts are tied to pipeline outcomes.
Content & Messaging
Create high-intent content: landing pages, solution pages, case studies, and comparison content.
Translate product capabilities into explicit North American buyer-focused messaging.
Funnel Optimization & Analytics
Track and improve:
Traffic → Lead conversion Lead → MQL conversion MQL → SQL conversion Pipeline contribution Run A/B tests across messaging, pages, and campaigns.
Identify and fix funnel drop-offs.
Sales & SDR Alignment
Define MQL/SQL criteria with Sales teams.
Improve lead quality and pipeline acceptance rate.
Support inbound lead conversion with sales enablement assets.
Mar Tech & Automation
Work with tools like Salesforce, Hub Spot/Marketo, GA4, and Linked In Ads, Social Media etc.
Build lead scoring and nurturing workflows.
Use AI tools to scale content and campaign execution.
Required Skills
3–5 years in B2 B Saa S marketing / Product Marketing / Growth Marketing.
Proven experience building or scaling inbound funnels.
Strong understanding of Saa S funnel metrics and conversion optimization.
Experience targeting North American enterprise buyers.