AREAS OF RESPONSIBILITIES

This is a high-impact role focused on building and shaping emerging categories and driving consumer conversion from awareness to trials. The role requires creating and scaling current business verticals while leading innovation-led marketing initiatives.

o Drive a challenging and exciting category focused on consumer conversion (awareness to trials)

o Lead category creation initiatives

o Build new business verticals from scratch

o Drive new launches and develop categories for emerging consumer segments

o Align and lead cross-functional teams for AI-led initiatives and Rx team integration on product

1. Brand Strategy Development & Marketing

• Build and drive the annual and long-term brand strategy for assigned brands

• Manage and strengthen brand identity

• Analyse market trends and customer insights

• Develop competitive positioning for the brand

• Create compelling brand propositions

• Develop Go-To-Market (GTM) strategies

2. Product Launches and Promotions

• Plan and oversee product launches and marketing campaigns





• Drive promotional campaigns and media planning for brands

• Lead the design and execution of brand collaterals

3. Market Research and Analysis

• Conduct market research to understand consumer behaviour, market conditions, and competitor activities

• Leverage insights to inform marketing strategies and product development decisions

4. OT Channel Growth

• Drive E-commerce, Q-commerce, Modern Trade, and D2 C business strategy and growth

• Build integrated channel strategies to accelerate brand performance

5. Cross-Functional Collaboration

• Collaborate with Sales, Operations, and R& D to ensure consistent brand messaging

• Ensure product offerings align with customer needs and expectations

6. Brand Communication

• Conceptualise and build relevant communication strategies for the brand

• Ensure consistency of brand messaging across all platforms and touchpoints

7. Customer Relationship Management

• Stre

📌 Associate Marketing Director (Mumbai)
🏢 Reputed Company
📍 Mumbai