Key Responsibilities:

1. Category Strategy & Competitive Playbooks
Take full ownership of the umbrella brand campaigns and brand purpose initiatives, building long-term equity and consumer trust. Step up to formulate a clear, aggressive roadmap on how to win against competition in your assigned product category. Move fast with a growth mindset and strong bias for action to consistently meet and exceed ambitious brand targets. 2. 360° Omnichannel Marketing Execution
Innovate and execute end-to-end 360° marketing campaigns mapped to clear performance goals and measurable ROI metrics. Maintain a strict data-driven and creative focus, mastering the digital space to deploy targeted, high-impact digital campaigns. Deeply analyze market trends, consumer behavior, and brand health metrics to optimize active activations and improve as you go. 3. Cross-Functional Synergy & Growth Levers
Act as the central anchor for the brand,



processing deep market and competitive insights to fuel commercial growth. Collaborate openly across design, supply chain, product, and sales squads, supporting one another to unlock new business levers and scale the brand as one unified team. Qualifications & Experience Required:
Master's degree in management/marketing from Tier 1 institutes Experience: 3-5 years marketing experience where brand campaigns have been managed Preferred - Experience in face categories Strong analytical bent of mind, to lay out clear brand strategy Digital media understanding, planning and evaluation. Robust creative sensibilities High ownership and passion, and fast action ability Ability to work with multiple stakeholders/agencies.

📌 Brand Lead (Gurugram)
🏢 Honasa Consumer
📍 Gurugram