17 Aug
|
SRS Global Technologies
|
Thiruvananthapuram
17 Aug
SRS Global Technologies
Thiruvananthapuram
Product Marketing Manager (Healthcare Saa S)
About the Role
We are seeking a Product Marketing Manager to drive go-to-market (GTM) strategy, partnerships, and market expansion for our Saa S solutions. This role will own messaging, positioning, field marketing, and alliances to ensure our products win in the healthcare Saa S market.
Responsibilities
Lead GTM strategy for assigned product. Develop positioning, messaging, and value propositions for healthcare Saa S buyers. Build and manage partnerships and alliances with ecosystem partners, resellers, and industry associations. Drive field marketing initiatives including webinars, events, trade shows, and local campaigns to support regional growth. Collaborate with Sales and Partnerships teams to co-create campaigns and joint GTM activities. Create sales enablement materials: battlecards, presentations, case studies. Partner with Product to provide market intelligence, competitive analysis, and roadmap insights.
Work with Mar Tech and Demand Gen teams to ensure measurable pipeline contribution. Educational Qualification
Bachelor's degree in Marketing, Business Administration, Communications, Product Management, or a related field. Equivalent work experience in Product Marketing, Digital Marketing, Product Management, or Growth Marketing may be considered in lieu of formal education. Skills Required
5+ years in Product Marketing for Saa S, preference for healthcare or healthtech. Experience with partnership and alliance marketing. Proven ability to drive field marketing and ecosystem-based growth. Solid GTM strategy, messaging, and storytelling skills. Experience influencing product roadmaps through market feedback. Familiarity with CRM/Mar Tech tools (Hub Spot, Salesforce, Zoho) Work Schedule
Candidates must be willing to work night shifts.
📌 Product Marketing Manager (Thiruvananthapuram)
🏢 SRS Global Technologies
📍 Thiruvananthapuram