About True Hope FoundationTrue Hope Foundation is a fundraising and crowdfunding platform working to support NGOs, social causes, medical cases, animal welfare, old age homes, blind children, disaster relief, and other humanitarian campaigns across India. We run high-impact digital campaigns to connect genuine causes with donors and create measurable social impact.

We are looking for a skilled and result-driven Google Ads Specialist who can manage, optimize, and scale fundraising campaigns through Google Ads while maintaining robust ROI, compliance, and campaign performance. Key Responsibilities
Plan, create, manage, and optimize Google Ads campaigns for fundraising and donation-based campaigns. Handle Search, Display, You Tube, Performance Max, Demand Gen, and remarketing campaigns. Conduct keyword research, audience research, competitor analysis, and campaign planning. Write effective ad copies, headlines, descriptions, and call-to-action texts to improve CTR and conversions. Monitor daily campaign performance, including spend, leads, donations, ROAS, CPA, CPC, CTR,



conversion rate, and donor quality. Optimize campaigns to improve donation volume, reduce cost per donation, and increase return on ad spend. Manage large-scale ad budgets responsibly and ensure proper budget allocation across campaigns. Set up and monitor conversion tracking through Google Tag Manager, Google Analytics, Google Ads, and landing page events. Work closely with the creative, content, video, and website teams to improve campaign performance. Identify policy issues, disapprovals, account warnings, and resolve them with Google Support when required. Prepare daily, weekly, and monthly performance reports with insights and action plans. Test new campaign strategies, creatives, landing pages, audiences, bidding strategies, and funnels. Ensure all ads follow Google Ads policies, donation platform guidelines, and brand standards. Coordinate with internal teams for campaign launches during festiv

📌 Google Ads Specialist (Jodhpur)
🏢 True Hope Foundation
📍 Jodhpur