Company: California Nutralife Global Wellness Inc.
Location: Mumbai (On-site)
Industry: Personal Care / Personal Hygiene
Experience: Minimum 3 yrs
Salary: ₹6–8 LPA
Employment Type: Full-Time

About the Role
California Nutralife Global Wellness Inc. is looking for a General Trade (GT) Distribution Sourcing Manager to lead distributor appointment and market expansion activities for its personal hygiene and personal care portfolio. The role will focus on identifying, evaluating, onboarding, and activating distributors, super stockists, and channel partners across key markets. Candidates with solid FMCG distribution experience and an established distributor network are preferred.

Key Responsibilities

Distributor & Super Stockist Appointment
Identify and appoint distributors, super stockists, and channel partners across assigned territories.
Develop a strong GT distribution network for personal hygiene and personal care products.
Evaluate distributor infrastructure, financial capability, sales team strength, and market coverage.




Negotiate commercial terms and finalize distributor agreements.

General Trade Market Expansion
Expand product availability across retail outlets, chemists, cosmetic stores, supermarkets, and FMCG counters.
Drive geographic expansion into new cities, districts, and territories.
Build distribution coverage and improve market penetration.
Identify white-space opportunities and new distribution markets.

Distributor Activation & Management
Ensure newly appointed distributors are operational and actively generating secondary sales.
Coordinate with sales teams to drive retailer onboarding and product placement.
Monitor distributor performance and productivity.
Conduct regular distributor business reviews.

Channel Development
Develop strategies for increasing retailer reach and outlet coverage.
Support trade schemes, retailer promotions, and market activation programs.
Work closely with field sales teams to achieve distribution targets.
Improve pro

📌 Distribution Sourcing Manager (Mumbai)
🏢 California Nutralife Global Wellness
📍 Mumbai