Job Summary
The Marketing Performance & Analytics Specialist partners closely with the Digital Experience Manager to measure, analyze and optimize the organization’s digital marketing performance across channels. This role combines strong marketing channel analytics capabilities with hands-on ownership of Hub Spot, ensuring data integrity, reliable reporting and actionable insights that improve campaign and funnel outcomes.
As the primary Hub Spot super user and administrator, this individual is responsible for managing reporting infrastructure, dashboards, workflows and data hygiene, while partnering with Sales Enablement and Technology to ensure aligned data, accurate attribution and effective use of Hub Spot – Salesforce integrations.
This position is ideal for a curious, detail-oriented self-starter who enjoys solving problems, improving systems and translating data into clear, actionable insights that influence marketing channel strategy and performance.
Responsibilities
Serve as the Hub Spot Super User and Administrator, owning day-to-day platform configuration,



user support, permissions, workflows, dashboards, and ongoing optimization of the marketing automation platform.
Own and maintain marketing reporting infrastructure within Hub Spot, including dashboards, campaign tracking and lifecycle reporting aligned to business outcomes
Ensure robust data hygiene and governance practices across marketing and CRM systems to support accurate reporting, attribution and decision-making
Analyze marketing and digital performance across channels (paid media, email, website and social) to identify trends, surface insights and recommend optimizations
Prepare and deliver regular and ad hoc performance summaries and presentations to marketing leadership and cross-functional partners, ensuring insights are accessible and actionable
Partner with Technology, CRM, and Sales Enablement teams to maintain seamless integration between Hub Spot and Salesforce, supporting consistent da

📌 Digital Analytics Specialist (Bengaluru)
🏢 Allegis Global Solutions
📍 Bengaluru