About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & up-to-date science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~40 Lac customers trust us for their personal care needs. We are proud to be featured in Linked In's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

The Role :
Own conceptualization, launch & 360 degree success of one or a group of products. Success is defined by NPS, repeat rates, growth, contribution to revenue, contribution to margin & contribution to brand.



Devise and drive Category Strategy strategy and execution to enable category growth Lead growth strategy for the brands, including creating and executing on annual, quarterly and monthly business plans. Responsibilities :
Be the voice of the consumer and drive Industry research and analysis Conceptualize and work on creating innovative and disruptive personal care products backed by research and consumer insights Define marketing strategies to support the categories' overall strategies and objectives Plan and organize marketing functions and operations (consumer insight gathering, product development, budgeting, channel GTM, communication development etc.), Product Development Initiatives : Ensure consistent execution of product lifecycle processes from concept to launch Develop product mix and product marketing strategies (pricing, packaging, process, SKUs, COGS, product launching) New Product Launches : Drive and manage end to end Product Launches W

📌 Category Growth Manager (Gurugram)
🏢 NAT HABIT
📍 Gurugram