17 Aug
|
Queen Elizabeth's School, Gurugram
|
Gurugram
17 Aug
Queen Elizabeth's School, Gurugram
Gurugram
The Opportunity
Lead the end-to-end marketing strategy for Queen Elizabeth's School, to elevate brand prestige, drive high-quality enrolment enquiries, and nurture a thriving and engaged school community. Oversee integrated campaigns spanning digital, out-of-home, partnerships, and signature events, ensuring every initiative reflects the excellence and heritage of the QE brand. Leverage data-driven insight and emerging technologies, including artificial intelligence, to enhance creativity, efficiency, and performance measurement. All communications must embody the values of Queen Elizabeth's Global Schools and remain fully compliant with school regulations and safeguarding standards.
The Role
Strategy and Planning
Design and deliver a comprehensive, insight-driven marketing strategy and budget that advances the prestige and visibility of Queen Elizabeth's Global Schools. Lead integrated planning across digital, out-of-home, partnerships, and experiential platforms. Set explicit objectives, channel priorities, and performance measures aligned with enrolment and reputation goals.
Commission rigorous market and competitor intelligence to inform positioning, media mix, and creative direction. Brand Leadership
Champion and protect the Queen Elizabeth's brand identity, ensuring all communications embody the school's heritage and mission to nurture confident, able, and responsible young people. Oversee tone of voice, visual identity, and brand experience across all channels. Enforce brand guidelines and uphold consistency with institutional values and standards. Digital Marketing
Drive excellence across all digital marketing disciplines including SEO, paid media, programmatic, email marketing, and customer journey design. Oversee website performance, analytics, and conversion optimisation to ensure exceptional user experience and measurable impact. Collaborate with the social media team to integrate paid and organic activity. Maintain rigorous tagging, attribution, and rep
📌 Head Of Marketing (Gurugram)
🏢 Queen Elizabeth's School, Gurugram
📍 Gurugram