Who do we want to join our team?

All of us spend hours on social media platforms of our choice – from endless scrolling to sharing relatable content with friends. This role is about managing and creating the kind of content that people like to share. Now you would probably go on to say – but banks are so boring Why would anyone follow or engage with a Bank? But that is exactly what we want to change.

We want to make following our Bank's social handles, engaging, informative and worth spending time on.

This role is all about curating the vibe and keeping the digital scene buzzing. It's for that creative force who blends savvy content ideas with sharp strategy, making sure every post feels fresh, relatable, and undeniably fun. Bring a modern, agile mindset that challenges old habits, replacing them with fresh, creative approaches that truly connect with today's audience

A Day in the Life of a Social Media Manager at the Bank

The day kicks off with a scroll through the latest Instagram stories and reels to catch what's trending.

The focus shifts to You Tube,



where you dive into comment threads, fine-tune video details, and brainstorm bold ideas that break away from the norm. And finally, to Facebook to review post-performance.

Responsibilities:
Content Strategy: Develop and execute a comprehensive content strategy for Bank's social media handles Reels: Create engaging and informative reels that deliver solutions to common problems in an interesting way. Customer Engagement: Engage with customers through comments, messages, and community interactions Collaboration: Collaborate with cross-functional teams, including brand, marketing, product, to gather information, address customer pain points, and create content that meets customer needs. Analytics and Reporting: Monitor channel performance, track key metrics, and analyze viewer behavior to identify opportunities for improvement. Provide regular reports on the channel's growth and performance. Channel Promotion

📌 Social Media Marketing Manager (Gurugram)
🏢 Airtel Payments Bank
📍 Gurugram