India Marketing Manager, HCLTech Location: Noida (Work from office)
Experience Required: 6-9 years
IC Role
We are on the lookout for a highly talented and self-motivated India Marketing Manager, to join us on our journey in advancing India brand visibility, generating demand and building engagement. Drive business outcomes, elevate our brand equity to the next level, and evolve our narrative and storytelling to mirror HCLTech’s accelerated growth while pushing the boundary to build best in class positioning platforms
Your Role & Responsibilities
India Marketing Manager will be responsible for building mind share in India to ensure that we have a differentiated positioning and messaging in the market. Build visibility amongst B2 B target audience of CXO level Key Decision Makers
Build campaigns to influence perception and create a differentiated positioning as a leading provider of next-gen technology services, solutions and software – across Cloud, Engineering, Digital, AI.
Serve as brand custodian ensuring excellent consistent brand experience
Manage strategic relationships with global marketing, media, creative and other partners.
Develop and execute GTM plans, campaigns and initiatives to accelerate pipeline growth
Integrated Marketing Campaigns: Full Funnel campaign plan, execution, and optimization across digital, events, email, and other channels to drive demand generation, accelerate pipeline. Drive impact on the customer lifecycle across sales enablement touchpoint campaigns and create avenues for differentiated engagement leading to stronger relationships
Market & Competitive Intelligence: Track AI industry trends, analyze analyst reports, and perform competitive analysis to inform GTM strategy, positioning
Performance Measurement & Analytics: Measure and report on marketing and GTM program performance, evaluate campaign effectiveness, and provide data-driven insights and recommendations for continuous improvement.
Account-Based Marketing (ABM): Develop and own