Experience Range: 8 - 12 Years
Responsibilities
Knowledge Assimilation:
- Continuous immersion with customer and channel to bring about insights and counter measures for the smooth functioning of the brand.
- Unearth insights from primary & secondary research and be the voice of consumer logic.
- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues
Strategy Development:
- Collaborating with creative/advertising / Market research agencies to create communication strategy and define brand positioning & creation of brand voice
- Driving Thought leadership through driving key innovations on Brand Roadmap
- Create the marketing calendar; devise and execute monthly and quarterly marketing plans across offline and online media to meet the desired communication objectives
- Own and drive brand partnerships, handle strategic and day-to-day brand development projects
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
3.



Creative deployment
- Work with creative agencies, production houses and media buying agencies to ensure that quality communication is rolled out across touchpoints
- Complete oversight from brief to output for all campaigns
- Driving Innovations to create differentiation
- Create visibility to drive TOMA and preference for the brand
4. In market efficiency:
- Management of workflows & timelines for development of campaigns
- Effectively monitors the routine functioning of brand with solid focus on planned target achievement
- Monitoring of spends and spend efficiency.
- Closely interact with the sales teams to understand gaps and requirements to achieve the deployed targets and implement counter measures to mitigate risks.
- Measure and MIS creation of all marketing campaigns, and assess against goals (ROI and KPIs)

📌 Brand Manager (Chennai)
🏢 Montra Electric
📍 Chennai