Purpose of the Position
To ensure planned, consistent, and effective marketing communication for Tata Motors service centres by owning the strategy, creation, and deployment of service marketing campaigns, collaterals, and social media initiatives.
This role ensures that service-related communication is timely, on-brand, and uniformly executed across the network, strengthening visibility and sentiment of the service vertical.
In addition to driving service marketing communication, the role will work closely with the service teams to monitor key service performance parameters, identify noteworthy service initiatives, and convert operational excellence into compelling customer, media, and brand narratives.
The role will also ensure that the communication readiness of key model service centers for media, influencer, customer, and leadership engagements.
Service marketing and communication efforts will become inconsistent, while service achievements and performance improvements may not be effectively showcased to customers and stakeholders. Marketing activations,



and customer engagement initiatives may lack coordination, resulting in reduced visibility of service excellence.
Dimensions of the Position
Plan and execute service marketing campaigns and communication initiatives
Define required collaterals and content for service centres and digital channels
Ensure timely development and coordinate deployment of service marketing materials with the service team
Coordinate with agencies, vendors, and internal teams for closure on service marketing assets
Drive consistency of service communication across workshops and regions
Track campaign performance and service-related social media sentiment
Personal Profile
Education B. E / B. Tech or MBA (Full Time)
Relevant Experience
8-10 years of experience in marketing communications, brand marketing, or service/retail marketing
Experience working on multi-location or network-based marketing execution
Exposure to social media content

📌 Deputy General Manager (Mumbai)
🏢 Tata Motors
📍 Mumbai