Marketing Manager — Admissions & Brand

Pupil Tree.ai / Powers My. Biz

Ballari, Karnataka · In office · Full-time · Education / Ed Tech

About the role

We're building Pupil Tree into a category-defining education brand powered by Learning Intelligence. We're looking for a Marketing Manager who thinks outcome-first — someone who can turn a differentiated product into a strong admissions pipeline, a premium brand, and a steady stream of high-quality enquiries across our institutions (Pupil Tree School, Pupil Tree CBSE, and Pupil NEET).

This is a high-ownership role for a marketer who is equally comfortable running performance campaigns and shaping brand narrative.

What you'll do

Admissions Marketing & Lead Generation
Own the annual admissions marketing strategy end-to-end Build and manage the enquiry-generation funnel; track lead → visit → conversion Run seasonal campaigns (Admissions, Entrance Prep, Open House) and optimize Cost Per Admission Brand Positioning & Messaging




Keep every touchpoint consistent with our Learning Intelligence philosophy Translate product capabilities into parent-friendly outcomes and campaign storytelling Campaigns & Performance Marketing
Manage Meta Ads, Google Ads, social, and SEO; monitor ROI and optimize continuously Direct development of brochures, creatives, website content, and video — coordinating design and content teams Maintain high-converting admission landing pages and funnels Events & Community
Plan and execute Open Houses, Demo Days, Parent Workshops, and outreach programs Build referral, ambassador, and social-proof programs that drive word-of-mouth and FOMO Alignment & Intelligence
Partner closely with the admissions counselling team; supply pitch decks, objection-handling material, and campaign support Track competitor schools, coaching institutes, and education marketing trends to find differentiation opportunities What we're looking for
Proven experience in marketing — ideally in education, Ed Tech, or a high-considera

📌 Marketing Manager (Ballari)
🏢 Pupiltree.ai
📍 Ballari