Channel Brand Manager
We are looking for a Channel Brand Manager who can transform customer communications from a delivery function into a strategic growth lever.
The ideal candidate should bring a strong brand management mindset, a deep understanding of customer behavior and expertise in developing customer communication strategies across SMS, Email and Push Notifications. This role requires someone who can go beyond execution—combining business understanding, creativity, data-driven decision making and up-to-date marketing tools to drive customer engagement, product adoption and business growth at scale.
Key Responsibilities
Customer Communication Strategy
Own the communication strategy across SMS, Email and Push Notification channels.
Develop channel plans aligned to business objectives, customer lifecycle stages and brand priorities.
Ensure all customer communication is consistent with Airtel's brand voice while driving measurable business outcomes.
Build communication frameworks that improve customer engagement, product adoption, retention and cross-sell.




Leverage technology and AI-enabled tools to enhance communication effectiveness, personalization and operational efficiency.
Brand & Campaign Management
Translate business priorities into compelling customer communication campaigns.
Craft impactful messaging that balances customer relevance, business objectives and brand consistency.
Partner with Brand, Product and Category teams to develop communication strategies for key launches, campaigns and initiatives.
Bring a strong consumer and brand lens to all communication decisions.
Drive faster and smarter campaign execution through automation, reusable frameworks and scalable content approaches.
Performance & Business Impact
Define success metrics for all communication initiatives and establish robust measurement frameworks.
Track campaign performance, customer response and channel effectiveness.
Generate insights and recommendations to continuously improve engageme

📌 Brand Manager (Gurugram)
🏢 Airtel
📍 Gurugram