JOB DESCRIPTIONPosition: Sales Manager – Poultry Sector

Company: Motachi Foods Private Limited
Department: Sales & Marketing
Job Location: As per Company Requirement
Employment Type: Full-Time
Minimum Experience: 4+ Years

About the Role

Motachi Foods Private Limited is looking for an experienced, dynamic, and target-driven Sales Manager with a strong background in the Poultry Sector. The candidate will be responsible for managing and expanding sales operations, developing new markets, maintaining strong relationships with customers and traders, achieving sales targets, and ensuring the timely sale and lifting of live birds.

The Sales Manager will be expected to take ownership of the assigned sales territory and lead the sales team towards achieving the Company's business and revenue objectives.

Key Responsibilities

1. Sales Planning & Target Achievement

- Develop and implement effective sales strategies for the assigned territory or branch.
- Achieve daily, weekly, monthly, and annual sales targets set by the Company.
- Monitor sales performance and take corrective action wherever required.
- Prepare sales forecasts based on bird availability, market demand, and expected market conditions.
- Identify opportunities to increase sales volume and profitability.

2. Live Bird Sales & Market Management

- Manage the sales of live broiler birds and ensure timely lifting from farms.
- Coordinate with Branch Managers and Operations teams regarding bird availability, age, weight, and expected lifting schedules.
- Plan sales in advance to avoid unnecessary holding of market-ready birds.
- Monitor daily lifting quantities and ensure smooth coordination between customers, farms, and transportation teams.
- Keep track of prevailing poultry market rates and competitor activities.

3. Business Development

- Identify and develop new markets, customers, traders, wholesalers, and business opportunities.
- Expand the Company's customer network and strengthen its market presence.
- Build long-term professional relationships with customers and trade partners.
- Explore new geographical areas and sales channels for business growth.
- Develop strategies to increase customer retention and repeat business.

4. Customer & Trader Relationship Management

- Maintain regular communication with existing and potential customers.




- Understand customer requirements and provide appropriate coordination and support.
- Handle customer concerns and resolve sales-related issues professionally.
- Maintain a strong network within the poultry market.
- Monitor customer credibility and promptly report potential payment or business risks to management.

5. Sales Team Management

- Lead, guide, and supervise Sales Executives and other sales team members.
- Assign sales targets and responsibilities to team members.
- Monitor individual performance and ensure regular follow-up.
- Conduct regular sales meetings and review market performance.
- Train and motivate the sales team to improve productivity and achieve targets.
- Ensure discipline, accountability, and timely reporting by the team.

6. Payment & Outstanding Coordination

- Coordinate with the Accounts and Branch teams regarding customer payments and outstanding amounts.
- Follow up on pending payments as per the Company's approved policies.
- Ensure that sales are conducted only according to authorized Company procedures and payment terms.
- Do not make unauthorized commitments regarding credit, rates, discounts, or payment arrangements.
- Immediately report any potential financial risk or payment default to the management.

7. Market Intelligence & Competitor Analysis

- Regularly collect information regarding poultry prices, demand, competition, customer preferences, and market trends.
- Share relevant market intelligence and recommendations with management.
- Monitor competitor pricing and sales activities.
- Suggest suitable strategies for improving market share and sales performance.

8. Reporting & Documentation

- Prepare and submit accurate daily, weekly, and monthly sales reports.
- Maintain proper records of sales quantity, rates, customers, bird lifting, outstanding payments, and market information.
- Provide regular sales forecasts and performance updates to management.
- Ensure transparency and accuracy in all sales-related records.

9. Compliance & Professional Conduct

- Ensure compliance with Company policies,



approved sales procedures, and management instructions.
- Maintain confidentiality regarding Company pricing, customer information, sales strategies, and other business-sensitive information.
- Ensure that no unauthorized cash transactions, commitments, or business dealings are carried out.
- Immediately report any suspected misconduct, fraud, irregularity, or misuse of Company resources.

Required Qualifications & Experience

- Minimum Qualification: Graduate in any discipline.
- Candidates with qualifications in Business Administration, Marketing, Agriculture, Animal Husbandry, Poultry Science, or related fields will be preferred.
- Minimum 4+ years of relevant experience in Sales, preferably in the Poultry, Broiler, Live Bird, Feed, FMCG, Agriculture, or related industry.
- Previous experience in handling a sales team and managing a sales territory will be preferred.
- Strong understanding of market development, customer management, target achievement, and sales planning.

Required Skills & Competencies

- Strong sales, negotiation, and business development skills.
- Valuable understanding of the poultry and live bird market.
- Excellent communication and relationship-building abilities.
- Strong leadership and team management skills.
- Target-oriented and result-driven approach.
- Ability to analyse market trends and take timely business decisions.
- Positive problem-solving and decision-making skills.
- Proficiency in MS Excel, reporting, and basic sales data analysis.
- Ability and willingness to travel extensively as per business requirements.

Preferred Candidate Profile

The ideal candidate should have at least 4 years of relevant sales experience, preferably within the poultry or allied industry, and should be capable of independently managing a sales territory, developing new markets, building strong customer and trader relationships, leading a sales team, and achieving assigned business targets.

The candidate should be proactive, commercially aware, disciplined, and capable of working in a fast-paced and target-driven setting.

Motachi Foods Private Limited is looking for a Sales Manager who can take ownership of sales performance and contribute directly to the Company's growth, market expansion, and profitability.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Sales Manager (Dehradun)
🏢 Motachi Foods Private
📍 Dehradun