Experience: 3–6 years
Industry: D2C / E-commerce / Consumer Products
Platform: Shopify

Role Overview

We are a rapid-growing D2C lifestyle brand in ceramics & glassware building a long-term consumer brand.
This role owns end-to-end digital growth — revenue, CAC, ROAS, conversion, and execution.

This is not a coordination or agency-management role.
You will personally execute, scale, analyse, and lead.

Key Responsibilities

1. Revenue & Growth Ownership

Own D2C revenue targets and growth roadmap
Manage full funnel: Traffic → PDP → Checkout → Retention
Track and optimise CAC, AOV, CVR, MER

2. Paid Media (Hands-On)

Execute and scale Meta & Google Ads
Daily optimisation, budget allocation, scaling logic
Creative testing framework (hooks, formats, angles)
Retargeting & catalog ads

3. Website & CRO

Optimise Shopify store (PDPs, collections, navigation)
Analyse GA4 funnels & drop-offs
Improve checkout and payment success rate

4. Content × Performance Alignment

Work closely with designer & content manager
Translate brand storytelling into performance creatives
Kill non-performing creatives decisively

5. Data & Reporting





Weekly performance dashboards (Spend, ROAS, Revenue)
Campaign post-mortems and learnings
Zero vanity metrics

6. Team & Vendor Direction

Guide performance marketer, designer, content team
Evaluate freelancers, tools, and platforms
Mandatory Requirements (Read Carefully)

3–6 years hands-on D2C growth experience

Strong in:
Meta Ads (catalog, retargeting, scaling)
Google Ads (Search & Shopping)
Shopify optimisation
GA4, attribution basics
Experience with consumer products (not services)

Not suitable if you are:

Strategy-only / agency-only
Social-media-only
Looking for a support role
KPIs (Non-Negotiable)

Blended ROAS
CAC vs AOV
Website Conversion Rate
D2C Revenue Growth
Creative win-rate

Why Join us

High ownership
Direct impact on brand & revenue
Performance-linked upside
Path to Head of D2C / Growth Director

Apply with:

Your last brand handled
Monthly ad spend managed
Revenue impact achieved

Work Location: In person

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

📌 C Growth Manager (India)
🏢 KALAKRITI
📍 India