Digital Marketing & Lead Generation Executive

Job Type: Full-Time
Experience: 0–2 years
Location: Pune

About the Role

We are looking for a proactive and organized Digital Marketing & Lead Generation Executive to support our day-to-day marketing activities.

This is an execution-focused role involving social media management, email communication, blog publishing, lead handling, and coordination of basic digital marketing activities. The ideal candidate should be comfortable working with multiple tasks, following up consistently, and ensuring that marketing activities are completed on time.

Key Responsibilities

- Manage and schedule regular posts across LinkedIn and other social media platforms.
- Coordinate with the content/design team for social media creatives and marketing content.
- Publish blogs and website content using the company's CMS.
- Manage incoming marketing emails and respond or route them to the relevant team.
- Send email follow-ups to prospects and existing leads.
- Maintain and update lead databases and CRM records.
- Track incoming leads and ensure timely follow-ups.
- Coordinate with the sales team regarding new and existing leads.
- Maintain basic records of email campaigns, leads, follow-ups, and conversions.
- Assist with email marketing campaigns and newsletters.
- Research prospects, companies, and potential business opportunities.
- Support basic SEO activities such as blog publishing, keyword placement, and content updates.
- Monitor social media engagement and maintain a regular posting schedule.




- Prepare simple weekly/monthly reports on marketing activities and lead status.
- Assist the marketing team with other day-to-day digital marketing activities.

Requirements

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 0–2 years of experience in digital marketing, lead generation, marketing operations, or a similar role.
- Good written and verbal communication skills.
- Basic understanding of social media platforms, email marketing, and digital marketing.
- Comfortable using tools such as Google Workspace, Excel/Google Sheets, CRM platforms, Canva, and social media management tools.
- Good organizational and follow-up skills.
- Ability to manage multiple tasks and meet deadlines.
- Willingness to learn new marketing tools and technologies.

Good to Have

- Experience with LinkedIn marketing and B2B lead generation.
- Basic knowledge of SEO and keyword research.
- Experience with HubSpot, Zoho, Salesforce, or any CRM.
- Experience with email marketing tools such as Mailchimp or Brevo.
- Basic Canva/content editing skills.
- Understanding of B2B marketing and demand generation.

What We Are Looking For

We are looking for someone who is hands-on, organized, consistent with follow-ups, and willing to take ownership of day-to-day marketing execution.

This role is ideal for someone who wants to build practical experience across digital marketing, B2B lead generation, email marketing, social media, and marketing operations.

Pay: From ₹12,086.00 per month

Benefits:

- Adaptable schedule

Work Location: In person

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