Profile: Performance Marketing Executive

Experience:

2-4 years of experience. Hands-on experience with Meta Ads. Google Ads knowledge. LinkedIn marketing experience. YouTube marketing knowledge. Roles:

Use multiple AI platforms and tools to support and improve digital marketing activities. Plan and execute digital marketing campaigns based on business objectives and target audiences. Execute and manage Meta advertising campaigns to generate qualified business leads. Plan and manage LinkedIn campaigns to reach relevant qualified and business audiences. Execute Google Ads campaigns and optimize them for better lead generation and performance. Monitor campaign performance and identify areas requiring improvement or optimization. Optimize advertising campaigns to improve ROI and achieve better marketing results. Generate qualified business leads through targeted performance marketing campaigns. Track and analyze Cost per Lead (CPL) to measure campaign cost efficiency. Track Cost per Acquisition (CPA) and identify opportunities to improve customer acquisition costs. Manage marketing budgets and ensure effective utilization of advertising spends.



Coordinate with external marketing agencies for campaign execution and performance management. Supervise and guide the Junior Social Media Executive in relevant marketing activities. Prepare regular campaign performance reports covering key marketing metrics and results. Create and maintain performance dashboards to track campaign and marketing KPIs. Identify opportunities to improve website conversion rates and increase lead generation. Coordinate with internal teams and agencies for landing page development and optimization. Assist in implementing SEO initiatives to improve website visibility and organic performance. Assist in developing and executing the YouTube growth strategy to increase reach and engagement. Support LinkedIn branding activities to strengthen the company//'s professional digital presence. Support email marketing campaigns and monitor their performance and effectiveness. Analyze customer behaviour and campaign data to understand audience preferences and trends. Recommend data-driven improvements to campaigns, targeting, budgets and overall marketing performance. Qualification:

Graduate in Marketing, Business or Digital Marketing.

📌 Performance Marketing Executive-Construction-Surat-4 LPA
🏢 Rishi Jobs
📍 Surat