Location: B-1005, 10th Floor, Tower 3, NX One, Techzone 4, Amrapali Dream Valley, Greater Noida West – 201318. (In-Office)
Working Hours: PST (Night Shift in India)
Compensation: Up to ₹2,40,000 per month
About SisuCare

Founded in 2016, SisuCare is a fast-growing, tech-enabled healthcare education platform dedicated to empowering aspiring healthcare professionals. We provide high-quality, state-approved Certified Nursing Assistant (CNA), vocational nursing, and future nursing career pathway programs through an innovative hybrid learning model. By combining flexible online theory coursework (self-paced and instructor-led) with hands-on clinical training at partnering healthcare facilities across California and Texas, we make entering the healthcare field accessible, practical, and achievable for working learners.

Our mission is to expand access to high-quality healthcare training while maintaining strong outcomes and standards, ultimately building a trusted, scalable workforce training model that strengthens the healthcare system. We are guided by our core principles: Sisu (perseverance and resilience), Learning, Agility, and Results.

The Role

We are seeking a Growth Marketing Lead — a senior managerial role for a highly driven professional who can combine strategic thinking with hands-on execution. This role requires someone who is not only experienced in leading teams but also capable of independently driving campaigns, leveraging AI-enabled tools, and scaling a startup into a nationally recognized brand.

You will be responsible for building and optimizing the full digital marketing funnel, driving lead generation, engagement, and conversion, while ensuring brand consistency and measurable ROI.

Key Core Responsibilities





Growth & Demand Generation

- Design and execute multichannel digital marketing campaigns (SEO, SEM, social media, email, paid ads, content, influencer, and affiliate).
- Drive lead generation, nurturing, and conversion strategies tailored to B2B and B2C audiences.
- Implement AI-powered marketing automation tools to optimize workflows, personalization, and campaign performance.
- Contribute to Online Reputation Management (ORM) and brand expansion across new markets.
- Marketing Automation & AI Enablement
- Deploy and manage AI-driven tools for marketing automation, analytics, and customer engagement.
- Continuously test, learn, and optimize campaigns using data-driven insights.
- Ensure scalability of marketing operations to support rapid organizational growth.
- Collaborate cross-functionally with admissions, product, and operations teams to align marketing with business goals.

Market Insights & Strategy

- Conduct competitor benchmarking and audience segmentation to refine targeting.
- Develop campaigns that resonate with the “working learner” demographic, emphasizing flexibility, affordability, and career advancement.
- Expand SisuCare’s presence in the US market with tailored strategies.

Analytics & ROI Optimization

- Track and optimize KPIs including CAC, LTV, lead-to-enrollment conversion, and campaign ROI.




- Use CRM platforms (HubSpot, Salesforce) and analytics tools to measure and improve performance.
- Present clear, actionable insights to leadership for continuous improvement.

Required Qualifications & Skills

- Experience: 8+ years in marketing with at least 5 years in a managerial role; proven track record in EdTech or healthcare education preferred.
- Hands-On Expertise: Strong execution ability across SEO, performance marketing, social media, email, and paid campaigns.
- AI & Automation: Expert in AI-enabled marketing automation tools, CRM, and analytics platforms.
- Market Knowledge: Prior experience working with US markets; familiarity with B2B and B2C marketing models.
- Leadership: Team leader with the ability to mentor while also executing independently.
- Attributes: Quick learner, logical thinker, honest, hardworking, resilient, and adaptable in a fast-paced startup environment.
- Education: Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).

Why Join SisuCare?

- Impact: Play a pivotal role in addressing the critical healthcare worker shortage by empowering individuals to build meaningful careers.
- Growth: Join a dynamic company at an exciting stage of expansion across multiple states.
- Culture: Work with a passionate, mission-driven team that values resilience (Sisu), continuous learning, and accountability.

Equal Prospect Employer:

SisuCare is an equal opportunity employer and welcomes applications from all qualified individuals. We are committed to fostering a diverse and inclusive environment.

Pay: Up to ₹240,000.00 per month

Work Location: In person

📌 Growth Marketing Lead (India)
🏢 SisuCare
📍 India