Social Media & Marketing Manager – Fashion/Jewellery Brand

Job description

Location: Ballygunge, KolkataWork mode: Work from OfficeEmployment: Full-timeExperience: 1–3 years preferred

We are looking for a creative, proactive and hands-on Social Media & Marketing Manager to take ownership of our brand’s social media presence, content strategy and marketing initiatives.

The ideal candidate should understand what makes people stop scrolling, engage with content and eventually become customers. We are looking for someone who can think creatively, execute ideas and understand the brand—not someone who simply schedules posts.

Key Responsibilities

- Develop and manage the brand’s overall social media strategy and content calendar.
- Plan and design engaging Instagram Stories, Reels, posts and content series.
- Come up with fresh, relatable and innovative content ideas that reach the right target audience.
- Understand current social media trends and identify which trends can work organically for the brand.
- Plan and coordinate photoshoots and video shoots—including deciding what needs to be shot and how it should be shot.
- Coordinate closely with the in-house/editorial team for professional reels, campaigns and long-form content.
- Work with the provided editor to ensure content is edited according to the brand’s vision.
- Be involved in the end-to-end content process, from ideation to execution and publishing.
- Manage the brand’s digital marketing initiatives and campaigns.
- Identify and coordinate potential brand collaborations, online tie-ups, creators and relevant companies.
- Research competitors, trends, audience behaviour and emerging opportunities.
- Track social media performance and use insights/data to improve content and reach.
- Maintain consistency in the brand’s visual identity, tone and communication.




- Take ownership of the brand’s online presence and continuously look for ways to grow it.

What We’re Looking For

- 1–3 years of relevant experience in social media, content, marketing or a similar role.
- Strong understanding of Instagram and social media marketing.
- Someone who is creative, hands-on and execution-oriented.
- Good understanding of content creation, storytelling and audience psychology.
- Ability to independently come up with content ideas and series.
- Good communication and coordination skills.
- Someone who understands that good content isn’t just about aesthetics—it should also connect, engage and convert.
- Experience working with fashion, jewellery, beauty, lifestyle or D2C brands would be an advantage.

Bonus Point ⭐

If you are a content creator yourself, that’s a big plus!

We would especially love someone who:

- Knows how to film content on a phone/camera.
- Understands what makes a good Reel.
- Can independently identify what to shoot, how to shoot it and what angle/story to communicate.
- Is comfortable appearing on camera or directing someone else when required.

A qualified editor will be available in-house for long-form and more professionally edited reels, so you don’t need to be an expert video editor. We are primarily looking for someone who can think of the content, execute the shoot and manage the creative direction.

Who would be a great fit?

Someone who sees a product and immediately thinks:

“How can we turn this into a Reel?”“What story can we tell around this?”“What series can we build around this?”“Who is going to connect with this?”

If you are someone who loves social media, content, fashion, branding and marketing, and wants to actually build a brand’s digital presence rather than just manage an account, we’d love to hear from you.

Work Location: Ballygunge, KolkataJob Type: Full-time, Work from Office

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

- Paid sick time

Work Location: In person

📌 Social Media Manager (India)
🏢 Dhirajaayushi
📍 India