Experience: 6–10 Years
Notice Period: Immediate Joiners Preferred

About the Role

We are looking for an experienced Campaign Marketing Specialist to lead and execute demand generation programs across campaigns, content, and partner marketing. The role will focus on building targeted campaigns, nurturing leads, driving MQLs, and optimizing marketing performance across priority segments including Higher Education, Healthcare, Government, and Public Sector.

Key Responsibilities:

- Lead end-to-end campaign planning and execution, from campaign concept and messaging to rollout, monitoring, and optimization.
- Build and scale multi-segment paid, inbound, and nurture campaigns across Higher Education, Healthcare, Government, and Public Sector.
- Design and execute warm and inbound lead nurturing programs to convert engaged prospects into MQLs.
- Monitor campaign performance, including open rates, engagement, CTR, conversion rates, and engaged lead volume.
- Develop and manage the content calendar, ensuring campaigns have the right assets mapped to each stage of the buyer journey.
- Plan and produce thought leadership blogs, ebooks, explainer videos, and segment-specific case studies.
- Develop content strategies aligned with business objectives, target audiences, and messaging narratives.
- Manage content production timelines, deliverables, internal stakeholders, and external contributors.
- Maintain consistent campaign messaging and brand narratives across marketing channels.
- Build and execute joint marketing programs with principal platform partners.
- Plan and manage partner webinars, joint case studies, newsletters, and other co-marketing initiatives.
- Track partner-sourced leads, engagement, and co-marketing pipeline contribution.
- Coordinate with partner marketing teams to align campaigns, messaging, timelines, and execution.
- Own and drive HubSpot usage across campaign management, lead management, workflows, nurturing, reporting, and attribution.
- Support campaign setup, A/B testing, reporting,



and performance analysis within HubSpot.
- Maintain campaign trackers, content calendars, execution checklists, and marketing documentation.
- Analyze campaign data to identify opportunities for optimization and course correction.
- Prepare regular KPI reports and provide actionable recommendations to leadership.

Required Qualifications:

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 6–10 years of experience in campaign marketing, demand generation, content marketing, or a similar role.
- Hands-on experience managing B2B marketing campaigns and demand generation programs.
- Strong experience working with HubSpot for campaign management, workflows, nurturing, reporting, and attribution.
- Proven ability to manage multiple campaigns and priorities in a quick-paced environment.

Required Skills:

- Strong expertise in campaign planning, execution, and optimization.
- Hands-on experience with HubSpot campaigns, workflows, lead nurturing, reporting, and attribution.
- Strong content development skills across blogs, ebooks, videos, case studies, and thought leadership content.
- Experience developing content and campaigns aligned with different stages of the buyer journey.
- Understanding of paid, inbound, nurture, and partner marketing campaigns.
- Strong analytical skills with the ability to interpret campaign performance data and make data-driven decisions.
- Experience tracking and optimizing MQLs, CTR, conversion rates, engagement, and other campaign KPIs.
- Strong project management and stakeholder coordination skills.
- Excellent written and verbal communication skills.
- Ability to work effectively with internal teams, external partners, and marketing stakeholders.
- Strong understanding of B2B demand generation and performance marketing principles.
- Ability to manage multiple projects, deadlines, and deliverables independently.

Apply Now: Send your resume to [email protected]

Pay: ₹80,000.00 - ₹100,000.00 per month

Work Location: Hybrid remote in Pune, Maharashtra (Pune, Pune District)

📌 Campaign Marketing Specialist (India)
🏢 Jyotirgamay Solutions
📍 India