Job Description:

- The Marketing Automation Database team is responsible for driving the overall Database Segmentation to build and manage audience segmentation and reporting workflows across Salesforce Marketing Cloud SFMC and Snowflake using SQL Queries
- The role will focus on Data Extension creation SQL based segmentation and producing waterfall funnel counts for business stakeholders
- Database team will collaborate with stakeholders to ensure high quality data and accurate segmentation logic

Key Responsibilities:

- Build audience segments using SQL Query Activities and or Data Cloud Segments
- Implement eligibility rules opt in suppression frequency capping exclusions geo product filters behavioral rules
- Familiarity with Data Cloud and Data Extensions to publish pull in data used for segments




- Manage import export automations and support integration driven updates from Snowflake Data Cloud
- Design create and maintain Data Extensions standard filtered and sendable aligned to campaign and reporting needs
- Support mapping and alignment between Data Cloud unified profiles attributes and SFMC sendable audiences
- Create and maintain waterfall count frameworks to show the progression of audience through each stage
- Maintain data hygiene deduplication suppression lists consent flags bounce logic and preference management
- Document segment definitions SQL logic DE structures refresh cadence and business rules

📌 Operations Manager (Pune)
🏢 Infosys BPM
📍 Pune