Job Description – Regional Business Manager (RBM) – Oncology

Budget: 10 – 15L per annum

Department

Sales & Business Development – Oncology

Location

[Chenni/Hyderabad / Kochi]

Reporting To

Zonal Business Head

Role Overview

We are looking for an experienced and result-oriented Regional Business Manager (RBM) to lead

and drive business growth across the assigned region in the Oncology segment.

The RBM will be responsible for achieving regional business objectives, leading the sales team,

developing key accounts, strengthening relationships with oncologists and healthcare institutions,

and executing strategic initiatives to expand market presence.

The ideal candidate should possess strong oncology domain knowledge, people leadership,

business development, strategic planning, and customer management skills.

Key Responsibilities

1. Regional Business Growth

 Own and deliver the regional revenue and business targets.

 Develop and execute the regional business plan aligned with organizational objectives.

 Identify growth opportunities across territories, hospitals, cancer centres, and diagnostic

institutions.

 Drive new customer acquisition and improve business productivity from existing accounts.

 Monitor regional performance and implement corrective action plans where required.

2. Team Leadership & Management

 Lead, coach, and mentor the ABM/Business Development team across the region.

 Set clear territory-wise objectives and monitor individual performance.

 Conduct regular performance reviews and field coaching.

 Identify capability gaps and facilitate training and development.

 Build a high-performance, accountable, and customer-focused team culture.

3. Oncology/KOL Engagement

 Develop strong relationships with leading oncologists, surgeons, pathologists, and other

healthcare professionals.

 Build and manage a network of Key Opinion Leaders across the region.

 Drive scientific engagement through CMEs, tumour boards, workshops, conferences, and

scientific meetings.

 Support the team in conducting high-quality clinical and scientific discussions.

 Identify opportunities for institutional partnerships and strategic collaborations.

4.



Key Account Management

 Develop strategic relationships with major hospitals, cancer centres, diagnostic laboratories,

and healthcare institutions.

 Identify high-value accounts and create account-specific growth strategies.

 Ensure effective stakeholder mapping and engagement across institutions.

 Drive adoption of oncology diagnostics, molecular testing, precision oncology, and related

solutions.

 Work closely with internal teams to ensure excellent customer experience and service

delivery.

5. Territory & Market Strategy

 Analyse regional market potential, customer segmentation, competition, and emerging

opportunities.

 Develop territory-wise growth strategies and prioritise high-potential accounts.

 Monitor competitor activities, pricing, product positioning, and market developments.

 Provide actionable market intelligence to senior management.

 Identify new markets and opportunities for geographical expansion.

6. Sales Forecasting & Business Analytics

 Prepare accurate monthly, quarterly, and annual sales forecasts.

 Review territory-wise revenue, productivity, conversion, and customer performance.

 Track pipeline, leads, prescriptions/referrals, samples, and business conversion.

 Analyse business gaps and develop appropriate action plans.

 Ensure timely and accurate MIS and management reporting.

7. Cross-Functional Collaboration

 Collaborate with Medical Affairs, Marketing, Operations, Customer Support, Finance, and

other teams.

 Ensure smooth implementation of regional campaigns and strategic initiatives.

 Resolve customer and operational challenges in coordination with relevant teams.

 Provide feedback on products, services, customer needs, and market opportunities.

Key Performance Indicators (KPIs)

 Regional revenue and target achievement





 Year-on-year regional growth

 New customer acquisition

 Key account development

 Team productivity and target achievement

 Oncologist/KOL engagement

 Customer retention and business expansion

 Lead-to-business conversion

 Product/test adoption

 Territory penetration

 Forecast accuracy

 Collection and payment discipline

Required Qualifications

 Bachelor's degree in Life Sciences, Pharmacy, Biotechnology, Microbiology, or a related

field.

 MBA/PGDM in Sales & Marketing / Healthcare Management will be an advantage.

 6–10 years of experience in pharmaceutical, diagnostics, oncology, medical devices, or

healthcare sales.

 Prior experience managing a team and regional business is preferred.

 Strong experience in Oncology is highly preferred.

Preferred Domain Experience

Candidates with experience in the following areas will be preferred:

 Oncology diagnostics

 Molecular diagnostics

 Next-Generation Sequencing (NGS)

 Precision oncology

 Liquid biopsy

 Tumour profiling

 Companion diagnostics

 Biomarker testing

 Cancer genetics / genomics

Key Competencies

 Strategic business planning

 People leadership and team development

 Robust negotiation and influencing skills

 KOL and stakeholder management

 Key account management

 Business analytics and forecasting

 Excellent communication and presentation skills

 Scientific understanding of oncology

 Problem-solving and decision-making

 Strong execution and ownership

 Ability to work in a fast-paced, target-driven environment

Ideal Candidate Profile

The ideal candidate is a strong people leader and business driver who can translate regional

strategy into field execution. The candidate should be capable of building high-performing teams,

developing strategic oncology accounts, engaging senior medical stakeholders, and consistently

delivering sustainable regional growth.

Strong oncology experience + team leadership + strategic account management + proven business

delivery will be the key differentiators for this

Work Location: In person

📌 Regional Business Manager (Hyderabad)
🏢 4BaseCare precision Health
📍 Hyderabad