Paid Media Specialist

We are looking for an experienced and performance-driven Paid Media Specialist who can independently plan, launch, manage, and optimise paid advertising campaigns across Google Ads and Meta (Facebook/Instagram) Ads.

The ideal candidate has a strong understanding of performance marketing, tracking, customer journeys, creative strategy, landing pages, and advertising algorithms. You should be comfortable taking full ownership of campaigns with minimal supervision.

Key Responsibilities

- Plan, create, launch, and manage Google Ads and Meta Ads campaigns independently.
- Manage Search, Display, Performance Max, Remarketing, Facebook, and Instagram advertising campaigns.
- Monitor campaign performance and continuously optimise for leads, sales, conversions, ROAS, CPA, and other business objectives.
- Set up and manage conversion tracking using Google Tag Manager (GTM).
- Implement, troubleshoot, and manage Meta/Facebook Pixel and conversion events.
- Analyse the complete customer/user journey, from ad impression and click through to landing page and conversion.
- Identify opportunities to improve campaign targeting, messaging, creatives, and landing page performance.
- Work with designers and content teams to develop effective ad creatives, headlines, ad copy, and calls-to-action.
- Review landing pages and recommend improvements to design, messaging, user experience, and conversion rates.
- Understand and adapt campaigns based on changes in Google Ads and Meta Ads algorithms.
- Conduct audience, keyword, competitor, and performance analysis.
- Create reports and provide actionable recommendations based on campaign data.
- Independently troubleshoot campaign, tracking, and performance issues.

Requirements

- Minimum 2+ years of hands-on paid media experience.
- Strong practical knowledge of Google Ads.
- Robust practical knowledge of Facebook/Meta Ads Manager.
- Google Tag Manager experience is mandatory.
- Facebook/Meta Pixel knowledge is mandatory.
- Strong understanding of conversion tracking and attribution.




- Solid understanding of Google and Meta advertising algorithms and how campaign learning and optimisation work.
- Ability to understand the complete user journey and identify conversion bottlenecks.
- Good understanding of ad design, creative strategy, ad copy, and landing page design.
- Strong analytical and problem-solving skills.
- Ability to create campaigns from scratch and manage them independently.
- Must be comfortable working with minimal supervision and taking ownership of campaign results.

Who We're Looking For

You are not simply someone who knows how to set up ads. You understand why an ad works, why a user clicks, what happens after the click, and what needs to improve to generate better results.

You should be confident making campaign decisions based on data, testing new ideas, identifying performance issues, and continuously improving results.

Ready to Take Ownership of Paid Media?

If you have 2+ years of experience managing Google and Meta Ads, understand tracking through Google Tag Manager and Meta Pixel, and can confidently manage campaigns from strategy to optimisation without constant supervision, we'd love to hear from you.

Apply now and tell us about the campaigns you've managed, the results you've achieved, and the advertising platforms you specialise in.

Pay: ₹20,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

- Chandlodia, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

- How many years of hands-on experience do you have managing Google Ads and Meta/Facebook Ads?
- What is the largest monthly ad budget you have personally managed?
- Describe one Google Ads campaign you managed from setup to optimisation. What was the goal, monthly budget, CPA/ROAS, and result?
- Describe one Meta/Facebook Ads campaign you managed. What did you change to improve performance?
- Have you personally set up conversion tracking using Google Tag Manager?

Experience:

- Digital marketing: 2 years (Required)

Language:

- English (Required)

Shift availability:

- Day Shift (Preferred)

Work Location: In person

📌 Paid Media Specialist (India)
🏢 DigitalZoop
📍 India