Job Summary

We are looking for a proactive and result-oriented Digital Marketing Executive to manage and improve our online presence across Google Ads, Google Business Profile, Social Media, and SEO. The candidate will be responsible for planning campaigns, creating and coordinating content, monitoring performance, generating leads, and improving search visibility.

Key Responsibilities1. Google Ads / PPC

- Create, manage, and optimize Google Search, Display, Performance Max, and other relevant campaigns.
- Perform keyword research and competitor analysis.
- Manage campaign budgets, bidding, targeting, and ad copies.
- Monitor CTR, CPC, conversions, and ROI.
- Prepare regular Google Ads performance reports.
- Identify opportunities to improve lead generation and reduce advertising costs.

2. Google Business Profile

- Create, optimize, and maintain Google Business Profiles.
- Manage business information, services, products, photos, and posts.
- Monitor and respond to customer reviews.
- Improve local search visibility and Google Maps rankings.
- Track calls, website visits, direction requests, and other GBP insights.
- Implement local SEO strategies.

3. Social Media Management

- Manage company profiles on Facebook, Instagram, LinkedIn, and other relevant platforms.
- Prepare monthly social media content calendars.
- Coordinate with designers/content creators for posts, reels, carousels, and promotional creatives.
- Schedule and publish social media content.
- Monitor engagement, followers, reach, and leads.
- Respond to comments and messages where required.
- Research trends and identify new content opportunities.

4. SEO

- Perform keyword research and competitor analysis.
- Implement on-page SEO, including titles, meta descriptions, headings, internal linking, and content optimization.
- Coordinate technical SEO activities such as indexing, sitemap, robots.txt, page speed, and mobile optimization.
- Plan and execute off-page SEO and link-building activities.




- Monitor Google Search Console and Google Analytics.
- Track keyword rankings, organic traffic, and conversions.
- Identify SEO issues and recommend improvements.

5. Analytics & Reporting

- Monitor performance using Google Analytics 4, Google Search Console, Google Ads, and social media analytics.
- Prepare weekly/monthly digital marketing reports.
- Track leads, conversions, traffic, engagement, and campaign ROI.
- Provide actionable recommendations based on performance data.

6. General Marketing

- Research competitors, market trends, and customer behavior.
- Support lead-generation campaigns.
- Coordinate with the sales and development teams.
- Maintain marketing documentation and campaign records.
- Stay updated with Google Ads, SEO, social media, and digital marketing trends.

Required Skills

- Good knowledge of Google Ads and PPC advertising.
- Strong understanding of SEO and Local SEO.
- Experience managing Google Business Profile.
- Experience with Facebook, Instagram, and LinkedIn.
- Knowledge of Google Analytics 4 and Google Search Console.
- Basic understanding of content marketing and social media strategy.
- Good analytical and reporting skills.
- Valuable communication and presentation skills.
- Ability to work independently and meet deadlines.

Preferred Qualifications

- Bachelor's degree/diploma in Digital Marketing, Marketing, Business, IT, or a related field.
- 1–3 years of relevant experience in digital marketing.
- Google Ads or other digital marketing certifications will be an advantage.
- Experience with lead-generation campaigns is preferred.

Key Performance Indicators (KPIs)

- Google Ads leads and conversion rate.
- Cost per lead and campaign ROI.
- Organic traffic growth.
- Keyword ranking improvements.
- Google Business Profile visibility and engagement.
- Social media reach and engagement.
- Qualified leads generated through digital channels.
- Overall improvement in online brand visibility.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (India)
🏢 Codignus Technologies Private
📍 India