About the Role

We are looking for a results-driven Performance Marketing & SEO Specialist to join our growing team. The ideal candidate will have hands-on experience in Google Ads, Meta Ads, Technical SEO and Lead Generation, with a solid focus on driving business growth through data-driven marketing strategies.

In this role, you will be responsible for managing paid advertising campaigns while leading end-to-end SEO initiatives to improve organic visibility, generate quality leads and maximize return on investment.

Key Responsibilities:

Performance Marketing

- Plan, execute, and optimize campaigns across Google Ads and Meta (Facebook & Instagram).
- Manage lead generation campaigns and continuously improve conversion rates.
- Monitor campaign performance and optimize bids, audiences, keywords and creatives.
- Allocate and scale advertising budgets based on campaign performance and business objectives.
- Implement and maintain conversion tracking using Google Analytics, Google Tag Manager and other tracking tools.
- Analyze campaign performance and provide recommendations to maximize ROI and reduce cost per lead.

Search Engine Optimization (SEO)

- Conduct keyword research and map target keywords to relevant landing pages.
- Perform On-Page SEO including meta tags, headings, content optimization, internal linking and URL optimization.
- Execute Off-Page SEO activities such as backlink building, outreach, guest posting and authority development.
- Perform Technical SEO audits covering crawlability, indexing, site speed, Core Web Vitals, schema markup and overall website health.
- Work closely with developers to resolve technical SEO issues and improve website performance.
- Monitor keyword rankings and implement strategies to increase organic traffic.

In this role,



you will be responsible for managing paid advertising campaigns while leading end-to-end SEO initiatives to improve organic visibility, generate quality leads, and maximize return on investment.

Key ResponsibilitiesPerformance Marketing

- Plan, execute, and optimize campaigns across Google Ads and Meta (Facebook & Instagram).
- Manage lead generation campaigns and continuously improve conversion rates.
- Monitor campaign performance and optimize bids, audiences, keywords, and creatives.
- Allocate and scale advertising budgets based on campaign performance and business objectives.
- Implement and maintain conversion tracking using Google Analytics, Google Tag Manager, and other tracking tools.
- Analyze campaign performance and provide recommendations to maximize ROI and reduce cost per lead.

Search Engine Optimization (SEO)

- Conduct keyword research and map target keywords to relevant landing pages.
- Perform On-Page SEO including meta tags, headings, content optimization, internal linking and URL optimization.
- Execute Off-Page SEO activities such as backlink building, outreach, guest posting, and authority development.
- Perform Technical SEO audits covering crawlability, indexing, site speed, Core Web Vitals, schema markup and overall website health.
- Work closely with developers to resolve technical SEO issues and improve website performance.
- Monitor keyword rankings and implement strategies to increase organic traffic.

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

- Flexible schedule
- Paid sick time
- Paid time off

Application Question(s):

- Current CTC?

Experience:

- Google Ads: 2 years (Required)
- Facebook Advertising: 2 years (Required)
- SEO: 3 years (Required)
- AEO: 1 year (Required)
- GEO: 1 year (Required)

Location:

- Mumbai, Maharashtra (Mumbai, Mumbai District) (Required)

Work Location: In person

📌 Digital Marketing Specialist (Mumbai City)
🏢 NS Ventures
📍 Mumbai City