BTL Marketing – Job Description

Job Title: BTL Marketing Executive
Department: Marketing
Experience: 6+ months
Location: Pune
Employment Type: Full-Time

Job Summary

We are looking for a dynamic and result-oriented BTL Marketing skilled with experience in planning, executing, and optimizing integrated marketing campaigns. The ideal candidate should have strong exposure to B2C/D2C marketing, brand activations, lead generation, events, promotions, and agency management.

Key Responsibilities

- BTL & Campaign Execution: Plan, execute, evaluate, and optimize BTL campaigns, activations, promotions, events, and brand communication initiatives.
- Brand Activation: Drive on-ground marketing activities, customer engagement programs, events, promotional campaigns, and in-centre branding.
- Agency Management: Coordinate with and manage external agencies, vendors, influencers, and creative partners to ensure timely execution and brand alignment.
- Budget Management: Prepare and manage monthly, quarterly, and annual marketing budgets while monitoring campaign spends and ROI.
- Lead Generation: Develop strategies to generate quality B2C/D2C leads through offline and online marketing initiatives.
- Brand Positioning: Maintain a consistent brand identity and communication across events, digital platforms, promotional collateral, web pages, and physical touchpoints.
- Digital & Data Analytics: Use tools such as Google Analytics, HubSpot, Excel, Canva, and SEO/lead-generation platforms to track and improve campaign performance.
- Market Intelligence: Monitor customer behaviour,



market trends, competitor activities, pricing, new launches, and emerging opportunities.
- Sales Collaboration: Work closely with the Sales team to align marketing campaigns with business objectives and improve lead conversion.
- Planning & Reporting: Participate in quarterly and annual marketing planning and prepare regular reports on campaign performance, KPIs, leads, conversions, and ROI.

Requirements & Skills

- Experience: Proven experience in BTL marketing, campaign planning, execution, and optimization.
- Sector Expertise: Preferably from a B2C/D2C marketing agency or in-house marketing environment.
- BTL Expertise: Strong understanding of events, activations, promotions, on-ground campaigns, branding, and customer engagement.
- Technical Proficiency: Basic knowledge of Google Analytics, Microsoft Excel, Canva, SEO, and Lead Generation.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Communication: Excellent English communication skills with the ability to present ideas and campaign results to stakeholders.
- Analytical Mindset: Ability to interpret marketing data and convert insights into actionable business decisions.
- Stakeholder Management: Strong coordination and relationship-management skills with agencies, vendors, sales teams, and internal stakeholders.
- Creativity & Execution: Strong creative thinking with excellent execution and problem-solving abilities.

Pay: ₹45,000.00 - ₹48,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 BTL Marketing Executive (India)
🏢 SHOTT AMUSEMENT
📍 India