About Redboots

At Redboots, we believe great brands are built through people, culture and community.

Rooted in food, hospitality, FMCG, art and community-building, we help brands uncover what makes them distinct and turn it into stories people connect with. We partner with startups and growing businesses to build brands that don't just attract attention, they create belonging.

We're looking for a Social Media Manager who understands that good social media isn't just about posting consistently. It's about knowing what to say, why to say it, and how to make people care.

The Role

As a Social Media Manager at Redboots, you'll be responsible for managing the day-to-day social media presence of multiple brands while working closely with our strategy, creative and content teams.

You'll be expected to think beyond content calendars — understand the brand, identify opportunities, develop ideas, write copy, coordinate shoots and ensure that every piece of communication feels intentional and on-brand.

What You'll Do

- Develop and manage social media strategies for multiple brands across Instagram, Facebook, LinkedIn and other relevant platforms.
- Build monthly content calendars based on brand objectives, campaigns, launches and cultural moments.
- Ideate Reels, carousels, static posts, stories, campaigns and interactive formats.
- Write engaging captions, hooks, scripts and social copy.
- Understand different brand voices and adapt your writing accordingly.
- Research trends, formats, conversations and cultural moments relevant to each brand.
- Brief and coordinate with designers, photographers, videographers and editors to execute content.
- Coordinate and participate in content shoots when required.
- Manage day-to-day publishing and ensure content goes out accurately and on time.
- Monitor social media performance and create monthly/regular reports with actionable insights.
- Track what is working, what isn't and continuously improve content strategy.
- Stay updated with Instagram and social media trends without blindly chasing them.




- Engage with relevant communities and identify opportunities for meaningful brand conversations.
- Work closely with founders and clients to understand their businesses and translate their ideas into compelling communication.

We're Looking For Someone Who

- Has 1–3 years of experience in social media management/content strategy.
- Has worked with multiple brands, preferably across different categories.
- Has strong writing and communication skills.
- Understands the difference between content creation and content strategy.
- Has a good eye for what makes content visually and verbally engaging.
- Can think creatively but is equally comfortable managing timelines, calendars and deliverables.
- Understands Instagram and its various content formats deeply.
- Is comfortable working with clients and taking ownership of accounts.
- Can interpret social media analytics and turn insights into action.
- Is curious about brands, culture, people, food, design and the world around them.
- Doesn't need to be told what is trending — but knows when a trend is actually relevant to a brand.
- Is organised, proactive and comfortable juggling multiple projects.

Bonus Points If You

- Have experience working with food, hospitality, FMCG, lifestyle, art or culture brands.
- Can independently conceptualise and write Reel scripts.
- Have experience coordinating shoots.
- Understand basic design principles and can communicate effectively with designers.
- Have experience with Meta Business Suite, Instagram Insights and social media scheduling tools.
- Have a personal interest in photography, writing, design, culture or storytelling.

What You'll Get

- The opportunity to work closely with compelling founders and growing brands.
- Exposure to different industries, businesses and creative challenges.
- A space where ideas are encouraged and ownership is valued.
- The opportunity to work across strategy, branding, content and campaigns, not just social media execution.
- A small, collaborative team where your work has a visible impact.
- Plenty of room to learn, experiment and grow.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Media Manager (India)
🏢 Redboots
📍 India