1. Sales Strategy & Business Growth

Develop and implement annual sales strategies aligned with company growth targets.

Identify new market segments (industrial, warehouse, logistics, commercial PEB projects).

Drive lead generation frameworks and ensure a strong sales pipeline. Expand customer base across retail, institutional, and project clients.

2. Team Leadership & Management

Lead and manage teams, including:

Sales Executives (Retail & Project)

CRE (Customer Relationship Executives)

CRM Team

Marketing Team

Set KPIs, targets, and performance benchmarks for all team members.

Conduct regular reviews, training, and performance evaluations.

3. Client Acquisition & Relationship Management

Build and maintain relationships with key clients, consultants, architects, and EPC contractors.

Oversee client meetings, negotiations, and deal closures for high-value projects.

Ensure effective handling of customer inquiries, complaints, and feedback through CRM systems.

4. Lead Generation & Market Development

Design and execute multi-channel lead generation strategies (cold calling, digital marketing, references, site visits).

Monitor conversion ratios and optimize lead funnel efficiency.

Drive participation in industry expos, trade fairs, and promotional campaigns.

5. Proposal, Estimation & Commercial Management

Oversee preparation of:

Techno-commercial proposals

Cost estimations (in coordination with design & estimation team)

Tender submissions.

Ensure accuracy in quotations, pricing strategies, and project costing.

Approve and finalize commercial terms within company guidelines.

6. Negotiation & Deal Closure





Lead high-level commercial and technical negotiations with clients.

Ensure closure of deals with optimized margins and risk mitigation.

Monitor contract finalization and handover to execution teams.

7. Marketing & Brand Development

Develop and implement marketing strategies (offline + digital).

Strengthen brand visibility in the PEB sector.

Coordinate with the marketing team for:

* Campaigns

* Brochures and technical presentations

* Digital presence (website, social media, etc.)

8. Market Intelligence & Competitor Analysis

Conduct regular market surveys and competitor analysis.

Track industry trends, pricing benchmarks, and customer preferences.

Provide strategic inputs to management for business expansion.

9. CRM & Customer Lifecycle Management

Ensure proper use of CRM systems for:

Lead tracking

Customer communication

Opportunity management

Improve customer satisfaction and retention rates.

10. Reporting & MIS

Review and consolidate reports:

O Daily Sales Reports (DSR)

O Weekly pipeline and performance reports

O Monthly sales achievement vs target

Quarterly business review reports

Present insights and forecasts to management.

11. Compliance & Ethics

Ensure all sales and marketing activities follow ethical practices and compar

Maintain transparency in pricing, negotiations, and documentation.

12. Cross-Functional Coordination

Coordinate with:

Design & Engineering (for drawings & specifications)

Production (for feasibility & timelines)

Dispatch & Projects (for execution tracking)

* Ensure smooth transition from order booking to project execution.

Advantages:

- Cell phone reimbursement
- Paid time off

Work Location: In person

📌 Sales Manager (India)
🏢 Adi Durga Steel Pvt.Ltd
📍 India