Sales & Marketing Executive – Electric Forklift MachinesJob Description

We are looking for a motivated Sales & Marketing Manager with knowledge of electric forklifts and material-handling equipment. The candidate will be responsible for developing sales opportunities, visiting customers, understanding their material-handling requirements, explaining suitable electric forklift solutions, and achieving sales targets.

Key Responsibilities

- Identify and develop current customers for electric forklift machines.
- Visit factories, warehouses, logistics companies, and industrial customers.
- Understand customer requirements such as load capacity, lifting height, battery type, working hours, and application.
- Explain electric forklift specifications, features, benefits, and operating costs to customers.
- Prepare quotations and negotiate pricing and commercial terms.
- Follow up on enquiries, quotations, demonstrations, and sales orders.
- Conduct product demonstrations and coordinate with the technical/service team.
- Maintain good relationships with existing customers and generate repeat business.
- Monitor competitor products, pricing, and market trends.
- Develop dealer/channel sales opportunities where required.
- Maintain customer and sales records and provide regular sales reports.
- Achieve monthly and annual sales targets.

Electric Forklift Product Knowledge

The candidate should have a basic understanding of:

- Electric forklift types and applications
- 3-wheel and 4-wheel electric forklifts
- Load capacity and rated capacity
- Lift height and mast types




- Lithium-ion and lead-acid batteries
- Battery charging and charging requirements
- AC drive and hydraulic systems
- Fork dimensions and attachments
- Turning radius and operating space
- Safety features and operator requirements
- Preventive maintenance and after-sales service
- Comparison between electric, diesel, and LPG forklifts
- Total cost of ownership and operating cost advantages

Required Skills

- Good communication and negotiation skills
- Technical/product understanding of forklifts or material-handling equipment
- Strong customer relationship and follow-up skills
- Ability to generate new leads and convert enquiries into sales
- Willingness to travel for customer visits
- Basic knowledge of MS Office/Excel and CRM or sales reporting
- Target-oriented and self-motivated

Qualification & Experience

- Diploma/Degree in Mechanical, Automobile, Electrical, Marketing, or a related field preferred.
- 1–5 years of experience in forklift, material-handling equipment, industrial machinery, automobile, or B2B equipment sales preferred.
- Freshers with strong technical knowledge and sales interest may also be considered.

Key Performance Indicators (KPIs)

- Monthly sales revenue
- Number of new customers/leads generated
- Quotation-to-order conversion
- Customer visits and product demonstrations
- Sales target achievement
- Dealer/channel development
- Customer retention and repeat orders

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Paid sick time

Work Location: In person

📌 Sr. Sales & Marketing Manager (Navrangpura)
🏢 Haul Material Handling
📍 Navrangpura