About the Role

We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience with Meta Ads, Google Ads, SEO, analytics, and social media marketing while working with multiple client accounts.

Key Responsibilities

- Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
- Develop digital marketing strategies based on client objectives.
- Monitor campaign performance and optimize for leads, conversions, and ROI.
- Manage budgets and ensure efficient media spending.
- Conduct keyword research and implement SEO best practices.
- Prepare weekly and monthly performance reports with actionable insights.
- Coordinate with the Content, Design, and Video teams for campaign creatives.
- Set up and manage Meta Pixel, Google Tag Manager (GTM), GA4, and conversion tracking.
- Create remarketing and audience segmentation strategies.
- Stay updated with digital marketing trends, platform updates, and AI tools.
- Handle multiple client accounts while meeting campaign deadlines.

Required Skills





- Solid knowledge of Meta Ads Manager and Google Ads.
- Experience with GA4, Google Tag Manager, Google Search Console, and Google Analytics.
- Basic understanding of SEO, Local SEO, and keyword research.
- Experience with conversion tracking and Pixel implementation.
- Knowledge of lead generation, e-commerce, and brand awareness campaigns.
- Familiarity with Canva, ChatGPT, and AI marketing tools.
- Strong analytical and reporting skills.
- Excellent communication and client management abilities.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads and Meta Blueprint Certifications are an advantage.
- Experience working in a digital marketing agency is preferred.

Key Performance Indicators (KPIs)

- Lead Quality & Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Campaign Performance & Optimization
- Website Traffic & Conversion Rate
- SEO Ranking Improvements
- Client Satisfaction & Retention
- Timely Reporting and Campaign Execution

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Ahmedabad)
🏢 Prow Services
📍 Ahmedabad