We are looking for an experienced and creative Marketing Manager to develop and execute marketing strategies for a textile showroom. The role involves increasing showroom footfall, driving sales, strengthening brand visibility, managing promotional campaigns, and building customer engagement.

Key Responsibilities

- Develop and implement marketing strategies to increase showroom sales and customer footfall.
- Plan and execute promotional campaigns, seasonal offers, festival campaigns, and current collection launches.
- Manage digital marketing activities including social media, Google campaigns, WhatsApp marketing, and online promotions.
- Coordinate with advertising agencies, designers, photographers, and other marketing vendors.
- Plan local marketing activities such as outdoor advertising, events, exhibitions, and promotional programs.
- Develop campaigns for weddings, festivals, special occasions, and seasonal collections.
- Monitor competitors, market trends, customer preferences, and pricing strategies.
- Work closely with the sales and showroom teams to achieve business targets.
- Manage the showroom's social media presence and ensure regular, engaging content.
- Track marketing campaign performance, customer response, leads, footfall, and return on marketing investment.
- Develop customer retention and loyalty programs.




- Coordinate with the merchandising team to promote new arrivals and high-priority products.
- Prepare monthly marketing plans, budgets, and performance reports.
- Maintain strong relationships with media partners, influencers, event organizers, and other marketing partners.
- Ensure all marketing activities maintain the showroom's brand image and positioning.

Requirements

- Bachelor's degree in Marketing, Business Administration, Fashion Marketing, or a related field.
- 3–7 years of relevant marketing experience, preferably in textiles, fashion, retail, or lifestyle brands.
- Strong knowledge of digital and traditional marketing.
- Experience in social media marketing, advertising, promotions, and campaign management.
- Good understanding of local retail markets and customer behavior.
- Strong communication, negotiation, leadership, and presentation skills.
- Creative thinking with strong execution and problem-solving abilities.
- Ability to manage marketing budgets and multiple campaigns simultaneously.

Key Performance Indicators (KPIs)

- Increase in showroom footfall.
- Growth in sales and revenue.
- Customer acquisition and retention.
- Digital engagement and lead generation.
- Campaign ROI.
- Brand awareness and local market visibility.
- Successful execution of promotional and seasonal campaigns.

Work Location: In person

📌 Marketing Manager(for a Textile Company) (Chidambaram)
🏢 Guardian management services
📍 Chidambaram