Social Media Strategist (India)

Social Media Strategist (India)

18 Aug
|
Krayr Media
|
India

18 Aug

Krayr Media

India

Krayr Media | Jaipur, Rajasthan | On-Site - Full-time | 4-6 Years Experience

About Krayr Media

We are a full-service MarTech, branding, and content agency working with 150+ brands across luxury hospitality, F&B;, Automobile, EdTech, D2C, real estate, event management, and lifestyle categories. Our work is built on tight, intentional craft: strategy, creative, and performance under one roof.

With our footprint in Jaipur, we are looking for a Social Media Strategist who thinks two moves ahead of the calendar, sees the pattern across categories that individual account leads cannot, and raises the ceiling on every brand we touch.

The Role

You are the strategic mind across the social portfolio. You do not run the day-to-day of any single account, the account leads do that. You set the direction they execute against. You build the frameworks, define the category plays, architect the big campaigns, and make sure the thinking behind our social work is sharper than anything a client could get elsewhere.

You work across every brand, spot what is working in one category and port it to another, and turn a founder's business goal into a social strategy that actually moves it.

This is a role for someone who has run accounts, outgrown the day-to-day, and wants to operate at the level of strategy, systems, and category thinking.

What You'll Own

- Portfolio-level social strategy: the frameworks, playbooks, and category plays the account leads execute against
- Strategic architecture for new and strategic accounts: turning a business goal into a social strategy with a clear thesis
- Big-campaign thinking: the tentpole ideas that a monthly calendar hangs off, across brands and categories
- Category and competitor intelligence at depth: mapping how each vertical behaves on social and where the whitespace is
- Content strategy and pillar design:



the structural thinking that makes a calendar coherent rather than a stream of posts
- Creator and influencer strategy at the portfolio level: the approach, not the individual coordination
- Creating compelling strategies for brands to grow and understand the potential brand goals to achieve the month on month targets
- Ease in creating Strategy Decks and eye catching ideation and presentation skills with full of creativity
- Measurement frameworks: defining what good looks like per brand and per category, and what the numbers should prove
- Pitch and new-business strategy: the social thinking that helps win the accounts worth winning
- Upskilling the account leads and executives: raising the strategic bar across the whole social team
- Coordination with the GEO, SEO, and performance teams so social strategy connects to search, AI discovery, and paid

What We're Looking For

- 4 to 6 years in social media, with a clear arc from running accounts to thinking above them
- A genuine strategic mind: you can turn a business objective into a social thesis, not just a content plan
- Deep category fluency: you understand how hospitality, F&B;, D2C, automobile, EdTech, and luxury each behave differently on social
- Command of the full platform landscape (Instagram, Facebook, YouTube, LinkedIn, X) and a real read on where Reddit, Quora, and emerging surfaces fit
- The ability to see across a portfolio and move a winning idea from one brand to another
- Strong frameworks instinct:



you build repeatable thinking, not one-off cleverness
- Sharp with data at the strategy level: you read performance across brands and find the pattern
- Presentation and narrative skill: you can walk a founder or a room through a strategy and have them believe it
- The maturity to set direction for account leads and lift the team without running their accounts for them
- Comfort with a category, especially AI-driven discovery, that is being rewritten in real time

Bonus Points If You

- Have built social strategy for luxury, hospitality, or premium brands
- Have hands on experience in creating brand strategies
- Understand GEO and how AI search is reshaping brand discovery, and can fold it into social strategy
- Have won new business on the strength of your strategic thinking
- Have built content frameworks or playbooks that a team actually adopted and kept using
- Have a point of view on social worth publishing or speaking about
- Are based in Jaipur or open to relocating from within Rajasthan

What We Offer

- A seat at the strategy level, shaping how our entire social portfolio thinks, not running one desk
- Access to a multi-disciplinary team (strategists, designers, writers, social, performance, SEO, GEO, production) across our offices
- Working alongside the founder on strategic accounts, recent business, and Jaipur and international market expansion
- Category exposure across luxury, hospitality, automobile, D2C, EdTech, and more
- A team that ships high-craft work and does not settle for template thinking
- Competitive compensation aligned with experience and strategic weight
- An office in Jaipur that treats craft, quiet focus, and creative rigor as non-negotiables

Pay: ₹35,000.00 - ₹80,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Social Media Strategist (India)
🏢 Krayr Media
📍 India

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