Role Overview -

Bhumi World is seeking a seasoned HR Head to lead the Human Resources function and drive a high-performance culture. The role requires strong expertise in KRA/KPI frameworks, especially tailored to real estate functions such as sales, channel partners, and site operations.

Key Responsibilities -

1. HR Strategy & Leadership -

- Align HR strategies with business growth, sales targets, and project timelines
- Act as a strategic partner to leadership
- Drive a performance-driven and accountable work culture.

2. Performance Management (Core Focus Area) -

- Design and implement KRA & KPI frameworks across departments
- Align individual and team KRAs with business objectives
- Drive the complete performance cycle: goal setting, reviews, and appraisals
- Monitor productivity, identify gaps, and implement PIPs

3. Real Estate–Specific KPI Implementation -

- Develop and track KPIs across key business functions -
- Sales Team KPIs
- Lead-to-site visit conversion ratio
- Site visit-to-booking conversion ratio

- Monthly/quarterly sales targets vs achievement
- Revenue generated per sales executive

-
Inventory movement / unit sales velocity Channel Partner / Broker KPIs

- Active broker engagement ratio

- Broker-wise sales contribution
- Conversion ratio from channel partners

- Repeat business from brokers

- New broker onboarding and activation rate.

Site & Operations KPIs -

- Footfall at project sites
- Customer walk-in to closure ratio
- TAT (Turnaround Time) for customer query resolution
- Project staffing efficiency

Marketing & Lead Generation KPIs -





- Cost per lead (CPL)
- Lead quality score
- Campaign-to-conversion ratio
- Digital vs offline lead performance
- Work closely with department heads to ensure KPI adoption and tracking
- Build dashboards and reporting systems for leadership visibility.

4. Team Management -

- Lead and mentor the HR team
- Define KRAs for HR team members and track performance
- Ensure timely execution of HR deliverables .

5. Recruitment & Talent Acquisition -

- Manage end-to-end hiring for sales, CRM, marketing, and operations roles
- Improve hiring turnaround time and candidate quality
- Build a strong pipeline for high-performing sales talent .

6. Employee Engagement & Retention -

• Drive engagement initiatives across sites and offices

- Handle grievances and conflict resolution
- Monitor attrition, especially in sales teams, and implement retention strategies

7. HR Operations & Compliance -

- Oversee payroll inputs, attendance, and leave management
- Ensure compliance with labor laws, ERP systems, and company norms
- Maintain employee records and documentation .

8. Policy Development -

- Develop and update HR policies and SOPs
- Ensure alignment with industry practices and legal requirements .

Key Skills & Competencies -

- Strong expertise in KRA/KPI design (especially real estate sales & broker models)
- Data-driven mindset with robust analytical skills
- Leadership and stakeholder management
- In-depth knowledge of labor laws and HR compliance
- Experience in real estate or high-volume sales-driven environments preferred

📌 HR HOD (India)
🏢 Bhumi Associates
📍 India