Dear Candidates,

We have excellent opportunity for Digital Marketing executive for Borivali Location.

# Job Description – Performance Marketing Manager

### Position: Performance Marketing Manager

**Department:** Marketing

**Experience:** 1-3 Years

**Location:** Mumbai

**Employment Type:** Full time

**Industry:** Real Estate

### About the Role

We are looking for a **result-oriented Performance Marketing Manager** who can take ownership of our digital presence, generate high-quality leads, and drive measurable business growth.

The ideal candidate should have strong hands-on experience in Lead Generation, Meta Ads, Google Ads, Google Analytics, social media marketing, content strategy, and performance marketing**. Experience in the **real estate industry** will be an added advantage.

### Key Responsibilities

#### 1. SEO & Organic Growth

* Develop and execute comprehensive organic rankings and website traffic.

* Conduct keyword research, competitor analysis, on-page and off-page SEO.

* Optimize website content, landing pages, blogs, meta titles, descriptions, internal linking, and technical SEO.

* Monitor Google Search Console, Google Analytics and other SEO tools.

* Track keyword rankings, organic traffic, conversions and overall SEO performance.

* Develop and execute a strong **content and backlink strategy**.

#### 2. Lead Generation & Performance Marketing

* Plan and execute digital campaigns focused on **lead generation and conversions**.

* Manage and optimize **Meta Ads (Facebook & Instagram)** campaigns.

* Manage **Google Ads – Search, Display, Performance Max and YouTube campaigns**.

* Develop audience targeting, retargeting and remarketing strategies.

* Create and optimize lead generation funnels and landing pages.

* Continuously optimize campaigns based on **CPL, CAC, conversion rate and lead quality**.

* Work closely with the sales team to improve lead quality and conversion.

#### 3.



Social Media & Content

* Develop and execute social media strategies across Instagram, Facebook, LinkedIn and other relevant platforms.

* Coordinate with graphic designers, video editors and content writers to create engaging content.

* Plan monthly content calendars and campaign calendars.

* Identify current digital trends and develop campaigns around them.

* Ensure consistent brand communication across all digital platforms.

#### 4. Analytics & Reporting

* Track and analyze campaign performance using **Google Analytics, Google Ads, Meta Business Manager, Search Console and other marketing tools**.

* Prepare weekly and monthly performance reports.

* Monitor key metrics including:

* Leads Generated

* Cost Per Lead (CPL)

* Lead Quality

* Conversion Rate

* Website Traffic

* Organic Rankings

* ROAS

* Customer Acquisition Cost

* Identify opportunities to improve campaign ROI and marketing efficiency.

#### 5. Website & Conversion Optimization

* Work with website developers to improve website performance, speed, SEO and user experience.

* Optimize landing pages for better lead conversion.

* Implement and monitor conversion tracking, pixels, events and analytics.

* Conduct A/B testing of landing pages, creatives, ad copies and CTAs.

### Required Skills

* Strong hands-on knowledge of **SEO and Digital Marketing**.

* Proven experience in **Meta Ads and Google Ads**.

* Strong understanding of **lead generation and performance marketing**.

* Knowledge of **Google Analytics 4,



Google Search Console and Google Tag Manager**.

* Experience with keyword research and SEO tools such as **SEMrush, Ahrefs, Ubersuggest or similar tools**.

* Understanding of landing page optimization and conversion funnels.

* Strong analytical and data-driven approach.

* Good understanding of social media platforms and digital content.

* Ability to manage multiple campaigns simultaneously.

* Strong communication and coordination skills.

### Preferred Qualifications

* Bachelor's/Master's degree in Marketing, Digital Marketing, Business, Communications or a related field.

* **1–3 years of relevant experience** in SEO, performance marketing and lead generation.

* Experience in **real estate, BFSI, automobile, education or other lead-generation-driven industries** will be preferred.

* Candidates with a proven track record of generating **high-quality leads at optimized CPL** will be given preference.

### Key Performance Indicators (KPIs)

The candidate will be evaluated primarily on measurable business outcomes, including:

* Quality leads generated

* Cost per qualified lead

* Lead-to-site-visit conversion

* Lead-to-booking conversion

* Website organic traffic and rankings

* Google & Meta campaign performance

* ROAS and marketing ROI

* Overall digital brand growth

### What We Are Looking For

We are looking for someone who is **not just an SEO executive**, but a complete **digital growth professional** who understands:

**SEO → Traffic → Ads → Leads → Lead Quality → Sales → Revenue**

The candidate should be comfortable taking ownership of the complete digital marketing funnel and should be able to **plan, execute, analyze and optimize campaigns independently**.

Interested kindly apply and the team will connect with you for more details.

Regards

Team HR

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Marketing Executive (India)
🏢 Elegance Enterprises
📍 India