Job Description: Performance Marketing Specialist

Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
- Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
- Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
- Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
- Handle multiple client accounts and manage campaigns across different industries and business requirements.
- Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
- Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
- Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
- Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
- Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
- Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
- Coordinate with content, design, SEO,



and development teams to improve campaign performance and conversion rates.
- Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.

Requirements:

- Proven hands-on experience working with both Google Ads and Meta Ads.
- Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
- Experience handling multiple clients/accounts simultaneously.
- Ability to independently manage projects from campaign planning and execution to optimization and reporting.
- Experience working both individually and as part of a team.
- Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
- Positive analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.

Pay: ₹35,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

- Jhalana Doongri, Jaipur, Rajasthan: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Education:

- Bachelor's (Required)

Experience:

- Performance marketing: 3 years (Required)

Language:

- English (Required)

Location:

- Jhalana Doongri, Jaipur, Rajasthan (Required)

Work Location: In person

📌 Performance Marketing Specialist (Jhalana Doongri)
🏢 Verve Logic
📍 Jhalana Doongri