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Copywriter – Miror TherapeuticsAbout Miror

Miror Therapeutics is a FemTech company focused on helping women navigate peri-menopause and menopause through science-backed wellness, healthcare, and personalized solutions. We are building a trusted ecosystem that combines expert care, technology, community, and products to make women’s health more accessible and understandable.

Role Description

We are looking for a Copywriter who can turn complex health and wellness concepts into simple, engaging, and persuasive content. From high-converting performance ads to educational social media content, emails, landing pages, and product communication, you will help shape how women understand and engage with Miror.

This is an 80% execution and 20% strategy role, working closely with the Content, Marketing, Design, and Growth teams.

What You'll Do

Performance Copy – 40%

· Write compelling copy for Meta, Google, and other performance campaigns.

· Create multiple headlines, hooks, CTAs, and copy variations for A/B testing.

· Write landing page and product page copy focused on conversion.

· Develop persuasive yet responsible health and wellness messaging.

· Continuously improve copy based on CTR, conversion, CAC, and ROAS.

Social Media & Content – 30%

· Write engaging captions for Instagram, Facebook, LinkedIn, and other platforms.

· Create scroll-stopping hooks for Reels, videos, and stories.

· Simplify complex topics around menopause, hormones, women's health, and wellness.

· Write video scripts and content for doctors, experts, influencers, and creators.

· Develop WhatsApp, SMS, and community communication.

Email & Customer Engagement – 20%

· Write welcome, education, re-engagement, abandoned-cart,



and post-purchase email journeys.

· Create promotional campaigns that are informative and not overly sales-driven.

· Develop customer stories, testimonials, FAQs, and support communication.

· Create content that builds trust and long-term customer relationships.

Brand & Strategy – 10%

· Work with the Content Strategist and Marketing team on campaign messaging.

· Maintain Miror's tone of voice and copy guidelines.

· Collaborate with designers to ensure strong copy-visual communication.

· Support product, packaging, website, and campaign copy.

· Ensure health claims and communication follow applicable regulatory guidelines.

Must-Haves

·5-10 years of copywriting experience in an agency, D2C, healthcare, wellness, beauty, nutrition, or consumer brand.

· Strong portfolio demonstrating performance-driven and creative copy.

· Experience writing Meta/Google ad copy and social media content.

· Robust understanding of customer psychology and conversion principles.

· Ability to turn complex health/scientific concepts into simple, relatable language.

· Strong grammar, storytelling, and communication skills.

· Comfortable writing multiple variations quickly and working in a fast-paced environment.

· Data-driven approach with the ability to improve content based on performance.

Good to Have

· Experience in women's health, healthcare, wellness, nutrition, fitness, beauty, or FemTech.





· Agency experience working with multiple D2C brands.

· Email marketing experience; Klaviyo knowledge is a plus.

· Understanding of SEO and content marketing.

· Experience working with influencers, doctors, experts, or UGC creators.

· Background in science, healthcare, nutrition, psychology, or a related field.

Success Metrics

· Ad CTR and conversion rates.

· Landing/product page conversion rates.

· Email open and click-through rates.

· Social engagement and content performance.

· Growth in qualified leads/customers through content.

· Customer engagement and retention through educational content.

What Success Looks Like After 12 Months

· Consistently high-performing copy across paid and organic channels.

· A strong and distinctive Miror brand voice.

· A library of proven copy frameworks, hooks, and templates.

· Content that makes menopause and women's health easier to understand.

· Stronger customer trust, engagement, conversion, and retention.

Why Join Miror?

· Work directly with founders and a passionate, high-energy team.

· Build the voice of one of India's emerging FemTech brands.

· Work at the intersection of women's health, science, technology, and consumer wellness.

· Opportunity to make a meaningful impact on how India talks about menopause and women's health.

· High ownership, low bureaucracy, and plenty of room to experiment and create.

Location: Bengaluru
Work Mode: Full-time | Work from Office

Pay: ₹60,000.00 - ₹90,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Application Question(s):

- Where do you stay in bangalroe ?
- What is your notice period ?
- How soon can you join ?
- How many years of experience do you have ?
- Are you ready to work from office ?

Work Location: In person

📌 Creative Copywriter (Vasanth Nagar)
🏢 Miror Therapeutics
📍 Vasanth Nagar