Category

Digital Marketing

Gender

Both

Qualification

BCA, B.E./B.Tech, MCA, BBA

Position Type

- Job Type

Full Time

Required Skills

Marketing Knowledge, Analytical Skill, Communication skill

About this Role

Job Title: Digital Marketing Executive

Job Summary

We are looking for a results-driven Digital Marketing Executive to execute multi-channel marketing campaigns that generate brand awareness, website traffic, and qualified leads. The role involves managing paid campaigns, email marketing, social media, content writing, copywriting, and campaign analytics.

Key Responsibilities

- Plan and execute digital marketing campaigns across Google Ads, LinkedIn, Meta, and other platforms.
- Optimize PPC campaigns to improve ROI and reduce cost per lead.
- Coordinate with the content team for blogs, landing pages, website pages, and campaign assets.
- Write engaging and SEO-friendly content for blogs, articles, website pages, email campaigns, social media posts, and landing pages.
- Create persuasive copy for ads, email subject lines, CTAs, campaign creatives, and promotional materials.
- Manage email marketing campaigns, nurturing workflows, and automation.
- Monitor website performance and campaign analytics.
- Create campaign reports and provide optimization recommendations.
- Manage social media publishing and engagement.




- Conduct competitor and market research.
- Support webinars, product launches, and demand-generation campaigns.
- Work closely with sales and product marketing teams to improve lead quality.
- Ensure brand consistency across all written communication and marketing assets.
- Collaborate with designers and internal teams to develop effective campaign messaging.

Required Skills

- Knowledge of Google Ads, Meta Ads, and LinkedIn Campaign Manager.
- Experience with Google Analytics 4 and Google Tag Manager.
- Understanding of SEO, SEM, email marketing, and marketing automation.
- Strong content writing and copywriting skills with the ability to adapt tone for different channels.
- Ability to write transparent, concise, and persuasive marketing content.
- Strong analytical and reporting skills.
- Excellent communication and campaign management abilities.
- Basic understanding of content strategy and audience targeting.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, Mass Communication, English, or a related field.
- 1–4 years of experience in digital marketing.
- Experience in SaaS, B2B, or technology marketing is preferred.
- Prior experience in content writing, copywriting, or content marketing will be an added advantage.

📌 Digital Marketing Executive (Rajkot)
🏢 Version System Private
📍 Rajkot