Job Title – Marketing Head

Industry: Automotive / Auto Components
Location: Bengaluru
Department: Marketing
Reporting To: Managing Director / CEO
Experience: 10–18 Years
Qualification: MBA in Marketing preferred; BE/B.Tech in Mechanical/Automobile/Production will be an advantage

Position Overview

We are looking for an experienced and results-oriented Marketing Head to lead the marketing function for an automotive/auto-components business. The incumbent will be responsible for developing and executing the company’s marketing strategy, strengthening market positioning, driving customer acquisition and business growth, and building strong relationships across OEMs, Tier-1 customers, distributors, and other relevant stakeholders.

The role requires a strong understanding of the automotive and auto-components ecosystem, excellent commercial acumen, customer orientation, and the ability to translate market intelligence into actionable business strategies.

Key Responsibilities1. Marketing Strategy & Business Growth

- Develop and implement the overall marketing strategy aligned with the company’s business objectives and growth plans.
- Identify new markets, customer segments, product opportunities, and avenues for revenue growth.
- Develop annual marketing plans, budgets, targets, and measurable KPIs.
- Drive initiatives to strengthen the company’s market share, brand positioning, and competitive advantage.
- Work closely with the MD/CEO and leadership team on strategic growth initiatives.

2. Automotive Market & Customer Development

- Build a strong understanding of automotive industry trends, customer requirements, competitor activity, pricing, technology, and regulatory developments.
- Develop and maintain strong relationships with OEMs, Tier-1/Tier-2 customers, distributors, dealers, and strategic partners.
- Identify and pursue new customer acquisition opportunities in domestic and international markets.
- Support business development activities, customer presentations, RFQs, tenders, and current product opportunities.
- Develop account-specific marketing and customer engagement strategies for key customers.

3. Market Intelligence & Competitive Analysis

- Continuously monitor market trends, competitor strategies, product launches, pricing, capacity additions, and technology developments.
- Conduct market research and provide actionable insights to the management team.
- Identify emerging opportunities in areas such as EVs, hybrid vehicles, lightweight components, new materials, and evolving automotive technologies, as relevant to the company’s product portfolio.




- Develop periodic market intelligence and competitor analysis reports.

4. Product & Brand Management

- Work with Product Development/R&D;, Engineering, Sales, and Operations teams to define product positioning and go-to-market strategies.
- Develop product communication, value propositions, presentations, brochures, catalogues, and other marketing collateral.
- Strengthen corporate and product brand visibility within the automotive industry.
- Support new product launches and ensure effective market introduction.

5. Sales & Commercial Support

- Partner closely with the Sales/Business Development team to create a robust sales pipeline.
- Generate qualified leads and support conversion of strategic business opportunities.
- Participate in key customer meetings, negotiations, exhibitions, conferences, and industry forums.
- Develop customer segmentation and prioritization frameworks.
- Support pricing strategy and value-based positioning in coordination with the commercial team.

6. Digital Marketing & Communication

- Develop and execute the company’s digital marketing strategy across relevant platforms.
- Strengthen the company’s website, social media presence, digital content, and online visibility.
- Drive content marketing, industry communication, thought leadership, and customer engagement initiatives.
- Monitor marketing performance through relevant metrics and analytics.

7. Events, Exhibitions & Industry Engagement

- Plan and manage participation in automotive exhibitions, trade shows, conferences, and industry events.
- Strengthen relationships with industry associations, consultants, technology partners, and other stakeholders.
- Represent the organization at relevant industry forums and networking events.

8. Team Leadership & Cross-Functional Collaboration

- Lead, mentor, and develop the marketing team.
- Establish clear objectives, KPIs, review mechanisms, and performance standards.
- Work collaboratively with Sales, Engineering/R&D;, Quality, Operations, Finance, and Supply Chain teams.
- Build a data-driven and customer-centric marketing culture.

Key Deliverables / KPIs

- Revenue contribution from new customers and current markets
- New business/customer acquisition




- Marketing-generated business opportunities and qualified leads
- Market share and customer penetration
- Brand visibility and positioning
- New product launch effectiveness
- Customer engagement and retention
- Marketing ROI and budget effectiveness
- Competitive intelligence and market opportunity identification
- Digital marketing performance
- Strategic account development
- Contribution to overall business growth and profitability

Candidate ProfileEssential Experience

- 12–18 years of relevant experience, preferably in automotive, auto components, mobility, or a closely related B2B manufacturing industry.
- Strong exposure to B2B marketing, automotive OEM/Tier-1 customer management, business development, and market development.
- Proven experience in developing and executing marketing strategies with measurable business outcomes.
- Experience managing teams and working with senior management.

Educational Qualification

- MBA/PGDM in Marketing preferred.
- BE/B.Tech in Mechanical, Automobile, Production, or related engineering discipline will be an advantage.
- Candidates combining technical education with strong commercial/marketing experience will be preferred.

Key Competencies

- Strategic thinking and business acumen
- Strong automotive industry knowledge
- B2B marketing expertise
- Customer relationship management
- Market research and competitive intelligence
- Business development orientation
- Excellent communication and presentation skills
- Negotiation and influencing skills
- Data-driven decision making
- Leadership and team-building capability
- Cross-functional collaboration
- Strong commercial orientation
- Ability to work in a fast-paced, growth-oriented environment

Preferred Industry Exposure

Candidates from the following backgrounds may be considered:

- Automotive OEMs
- Auto-component manufacturers
- Tier-1/Tier-2 suppliers
- Engineering and manufacturing companies serving the automotive sector
- EV / mobility component companies
- Automotive aftermarket, where relevant
- Industrial B2B companies with strong automotive customer exposure

Ideal Candidate

The ideal candidate will be a strategic yet hands-on marketing leader who understands both the technical and commercial aspects of the automotive/auto-components industry. The person should be capable of working closely with the MD/CEO to identify growth opportunities, build strategic customer relationships, strengthen the brand, and convert market opportunities into sustainable business growth.

Pay: ₹1,500,000.00 - ₹2,500,000.00 per year

Work Location: In person

📌 Marketing Head (Bengaluru)
🏢 NBC Elite Solutions
📍 Bengaluru