Social Media Manager — Gurjot Shan Designs

Role: Social Media Manager
Location: Mohali — On-site
Company: Uplifting Lifestyles LLP | Gurjot Shan Designs
Industry: Luxury Interior Design • Architecture • Design & Build

Key Responsibilities

- Develop and execute the monthly social media strategy for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Create and maintain a monthly content calendar aligned with the company's projects, brand positioning and business goals.
- Coordinate with the videographer, photographer, designers and site teams to ensure regular creation of high-quality content.
- Plan content around:
- Completed projects
- Site progress
- Before & after transformations
- Design concepts
- Material selections
- Furniture manufacturing
- Behind-the-scenes content
- Founder/team content
- Client handovers
- Educational design content
- Luxury lifestyle content
- Write engaging captions, hooks, CTAs and content briefs.
- Manage publishing, scheduling, hashtags, tagging, thumbnails and platform optimisation.
- Maintain a premium and consistent Gurjot Shan Designs brand identity across all platforms.
- Track competitors, luxury interior-design trends and emerging social-media formats.
- Monitor performance through reach, engagement, saves, shares, profile visits, enquiries and leads.
- Prepare a monthly social media performance report with actionable recommendations.
- Coordinate with the business development team to convert relevant social-media enquiries into potential leads.




- Help build the personal brand and digital presence of Gurjot Shan as a designer/founder.
- Manage collaborations with architects, designers, brands, influencers and relevant industry professionals.
- Ensure that all published content reflects the company's quality standards and does not compromise brand positioning.

Expected Monthly Deliverables

- 20–25+ feed posts/carousels
- 12–15+ Reels/Shorts
- 30+ Stories
- 4+ LinkedIn posts
- 2–4 YouTube videos/shorts, depending on available footage
- Monthly content calendar
- Monthly analytics report
- Competitor/trend analysis
- Regular project/site content coverage

Skills Required

- 2–4 years of social media management experience
- Strong understanding of Instagram and LinkedIn
- Excellent copywriting and communication skills
- Understanding of luxury/premium branding
- Knowledge of Meta Business Suite and social-media analytics
- Basic understanding of Canva/Photoshop and video-editing workflows
- Strong understanding of Reels, hooks, storytelling and short-form content
- Ability to coordinate shoots and manage multiple content requirements
- Positive eye for aesthetics, composition and premium visual presentation
- Ability to work on-site and coordinate closely with the design and execution teams

Performance KPIs

The role will be evaluated on:

Content Quality + Consistency + Engagement + Brand Growth + Enquiries + Lead Generation

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Social Media Manager (Sahibzada Ajit Singh Nagar)
🏢 GURJOTSHANDESIGNS
📍 Sahibzada Ajit Singh Nagar