Business Development Executive – Signage, Branding & Project Sales

Company: Thandora
Location: Madurai, Tamil Nadu
Job Type: Full-Time
Department: Marketing & Business Development

About Thandora

Thandora is a signage, printing and branding solutions company catering to businesses, commercial establishments, architects, builders, institutions and corporate clients.

Our capabilities extend across signage manufacturing, architectural and commercial branding, large-format printing, interior and exterior branding, LED signage, metal and acrylic signage, ACP and façade-related works, CNC and laser fabrication, UV/Latex printing and customised branding solutions.

We are looking for a strong Business Development Executive who can take these capabilities directly to the market and develop long-term relationships with architects, builders, engineers, contractors, interior designers, businesses and corporate decision-makers.

The Role

This is not a desk-based or digital marketing position.

We are looking for someone who enjoys meeting customers, visiting projects, identifying opportunities, understanding requirements, developing relationships and converting enquiries into business.

The ideal candidate should be able to confidently represent Thandora in front of:

- Architects
- Civil Engineers
- Builders & Developers
- Contractors
- Interior Designers
- Project Consultants
- Corporate Companies
- Retail Chains
- Hospitals & Educational Institutions
- Hotels & Restaurants
- Showrooms and Commercial Establishments
- Advertising & Branding Agencies
- Purchase and Facility Management Teams

Key Responsibilities

- Develop recent business opportunities for Thandora's signage, printing and branding divisions.
- Regularly meet architects, builders, civil engineers, contractors, interior designers and business owners.
- Visit construction sites, commercial projects and upcoming developments to identify potential requirements.
- Generate enquiries for signage, façade branding, interior branding, exterior branding, printing and related projects.
- Build and maintain a strong network of architects, engineers, consultants, contractors and decision-makers.
- Understand customer requirements and coordinate with Thandora's design and production teams to develop suitable solutions.
- Conduct client presentations and confidently explain materials, applications, fabrication possibilities and branding solutions.
- Follow up quotations and enquiries systematically until closure.
- Develop new accounts while maintaining relationships with existing customers.
- Identify upcoming commercial buildings, hospitals, hotels, restaurants, retail outlets,



educational institutions and industrial projects.
- Coordinate site visits, measurements and discussions with the technical team whenever required.
- Maintain a proper sales pipeline and provide regular updates on enquiries, follow-ups and conversions.
- Work towards monthly and quarterly business development targets.

Who We Are Looking For

We prefer candidates with previous experience in any of the following industries:

Highly Preferred:

- Signage industry
- Branding / Advertising industry
- Architectural signage
- Printing industry
- Commercial branding

Also Strongly Preferred:

- Civil / Construction industry
- Building materials
- Architectural products
- ACP / Aluminium / Glass
- Interior products
- Paints
- Tiles / Sanitaryware
- Lighting
- Modular interiors
- Furniture / Fit-outs
- Elevators
- Façade products
- Project-based B2B sales

Candidates who already have relationships with architects, builders, civil engineers, contractors or interior designers will have a significant advantage.

Educational Background

Candidates from the following backgrounds are preferred:

- Civil Engineering
- Architecture-related studies
- Construction Management
- Interior Design
- Business / Marketing
- Engineering backgrounds

However, qualification is secondary to practical industry knowledge, communication ability, market connections and the ability to generate and close business.

Candidates without a civil qualification but with strong experience selling to the construction, architecture, branding or project market are encouraged to apply.

What Matters Most to Us

We are looking for someone who:

- Can confidently approach new customers rather than waiting for leads.
- Understands how projects work from enquiry to execution.
- Is comfortable speaking with architects and technical professionals.
- Has good commercial awareness.
- Can understand measurements, materials and basic technical requirements.
- Can identify opportunities during a site visit.
- Has strong communication and negotiation skills.
- Can build professional relationships over the long term.
- Takes ownership of enquiries and follows them until conversion.
- Is willing to travel locally and meet customers regularly.




- Has a strong target-oriented and result-driven mindset.

Signage Industry Experience

Candidates with previous signage industry experience will receive strong preference.

Knowledge of products such as:

- LED Signages
- Channel Letters
- Acrylic Signages
- Metal Letters
- Pylon Signages
- Directional & Wayfinding Signages
- ACP & Façade Branding
- Interior Branding
- Wall Graphics
- Large-Format Printing
- UV Printing
- Latex Printing
- Retail Branding

will be an added advantage.

However, candidates from construction, architectural products or branding industries with strong business-development ability can also be trained on Thandora's complete product portfolio.

Experience

Preferred: 2–6+ years in B2B sales, project sales, business development, signage, branding, construction, interiors or architectural products.

Exceptional candidates with strong market connections and proven sales capability may be considered even if their experience falls outside this range.

Salary & Incentives

Attractive salary for the right candidate.

Compensation will be based on:

- Relevant industry experience
- Existing architect / builder / corporate network
- Business development capability
- Technical understanding
- Previous sales performance
- Ability to independently generate and convert business

Performance-based incentives can be offered in addition to salary for achieving business targets.

For experienced candidates who can bring strong industry relationships and proven project-sales capability, the compensation package will be structured accordingly.

This Position Is Ideal for You If…

You don't want to simply sit in an office and wait for enquiries.

You enjoy meeting people, discovering new projects, understanding businesses, presenting solutions, building relationships and closing deals.

At Thandora, you will have the opportunity to sell much more than a single product. You will represent a broad range of signage, printing, fabrication and branding solutions, allowing you to approach a client with a complete solution rather than just one service.

Apply With

Please share:

- Updated Resume
- Current Salary
- Expected Salary
- Notice Period
- Previous Industry Experience
- Details of your experience dealing with architects, builders, engineers or corporate clients
- Major projects/accounts handled, if applicable

Candidates with Signage, Construction, Architectural Products, Branding or Project Sales experience will be given preference.

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Paid time off

Work Location: In person

📌 Business Development Executive – Signage, Branding & Project Sales (Madurai)
🏢 Chitra Graphics
📍 Madurai