PPC Executive

Roles and Responsibilites

-At least 2+ Year experience in pure Google Ads without break. Working as individual player as well as training team in PPC department.
-Launch & scale marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization)
-Generate weekly/monthly performance reports (CTR, CPC, CPL, ROAS, impression share).
- Use insights to recommend actions or strategy shifts.
-Research and identify high-intent keywords and audience segments. Align campaigns with sales goals, product updates, or seasonal trends.
-Constant Monitoring and Improvement in KPIs. Trying New Ad sets as per market trends.
-Build landing pages or collaborate with design/dev team for CRO (conversion rate optimization). Use tools like SEMrush, SpyFu, or Auction Insights to study competition.
-Focus on reducing CPA (cost per acquisition) while scaling the volume of qualified leads.Ability to work independently, prioritize tasks, and hit lead/gen goals.



Positive copywriting and understanding of IT customer psychology.

Required skills and experience

-2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B.
-PPC Experience - Paid Search / SEM (Google Ads(Must have 2+ year exp) , Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc. MCC account handle must be addon. Generated Conversion rate more than 9%.
-Ability to blend quantitative data with qualitative data to optimize campaign performance
-A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)
-Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment
-Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.

Pay: ₹30,657.35 - ₹40,869.30 per month

Work Location: In person

📌 PPC Executive (Ahmedabad)
🏢 Vrinsofts Technology
📍 Ahmedabad