18 Aug
|
Rest The Case
|
India
18 Aug
Rest The Case
India
About Rest The Case
Rest The Case is a legal aggregator and legal-tech platform simplifying access to legal services for individuals and businesses. We work at the intersection of law, technology, and growth, and our social media is a key driver of awareness, trust, and lead generation.
Role Overview
We are looking for a strategic Social Media Manager who can go beyond content creation and actively contribute to business growth through social platforms. This role requires someone who understands how to convert attention into enquiries, leads, and brand authority.
Key Responsibilities
Strategy & Planning
Develop and execute a comprehensive social media strategy aligned with business and revenue goals
Identify growth opportunities across platforms like Instagram, LinkedIn, YouTube, and X
Plan monthly content calendars focused on lead generation, brand trust, and audience engagement
Content & Campaigns
Oversee creation of high-quality content including reels, carousels, static posts, stories, and campaigns
Translate legal concepts into easy, relatable, and high-performing content
Work closely with design, content, and legal teams to ensure accuracy and consistency
Lead Generation & Business Growth
Use social media to drive enquiries for legal services and lawyer onboarding
Run and optimise social media campaigns for lead generation and conversions
Track leads coming from social media and collaborate with sales teams for follow-ups
Analytics & Optimization
Monitor performance metrics such as reach, engagement, CTR, and conversions
Generate monthly performance reports with clear insights and action plans
Continuously test new formats, trends, hooks, and CTAs to improve results
Brand Management
Maintain brand voice, tone, and positioning across all platforms
Stay updated with social media trends, platform updates, and competitor activity
Manage DMs, comments, and community engagement professionally
Requirements
2–4 years of experience managing social media for a bran
📌 Social Media Manager (India)
🏢 Rest The Case
📍 India