Job Summary
We are seeking a highly motivated and result-oriented Digital Marketing Executive to manage and grow Scholar's digital presence across all online channels. The candidate will be responsible for brand awareness, lead generation, customer engagement, website growth, online reputation management, performance marketing, and sales support through digital platforms.
The ideal candidate should possess hands-on experience in SEO, SMO, Shopify Management, Email Marketing, Performance Marketing, AI Tools, Social Media Marketing, and Online Reputation Management while being capable of independently executing campaigns and coordinating with agencies, designers, and internal teams.
1. Digital Marketing Strategy & Planning
Responsibilities:
• Develop and execute monthly and quarterly digital marketing plans.
• Create marketing calendars aligned with business objectives.
• Study competitors, industry trends, and consumer behavior.
• Recommend recent digital initiatives to improve brand visibility and sales.
• Identify opportunities using AI tools and automation.
Expected Outcome:




• Consistent growth in online presence, engagement, and lead generation.
2. SEO (Search Engine Optimization)
Responsibilities:
• Execute on-page SEO activities.
• Coordinate with SEO agencies for off-page and technical SEO.
• Conduct keyword research and competitor analysis.
• Optimize website pages, product pages, blogs, and landing pages.
• Improve search engine rankings and organic visibility.
• Monitor website health using Search Console and SEO tools.
Expected Outcome:
• Increase organic traffic and keyword rankings.
3. Social Media Marketing (SMO & SMM)
Platforms:
• LinkedIn
• Instagram
• Facebook
• YouTube
Responsibilities:
• Create monthly content calendars.
• Publish and schedule posts.
• Plan educational, product-focused, BTS, manufacturing, and promotional content.
• Visit manufacturing and warehouse facilities for content creation.
• Coordinate with designers and videographers.
• Trac

📌 Digital Marketing Executive (Mumbai)
🏢 Scholar Stationery
📍 Mumbai