Paid Ads (PPC, Meta) Specialist for a Digital Agency

Company Description
Avanzar Health is a digital marketing agency that specializes in serving healthcare providers of all sizes. We provide tailored strategies and services to drive traffic, generate leads, increase sales, and enhance online presence. Our core services include Content-Driven SEO, Google AdWords / PPC, Social Media Paid Campaigns + Organic Post Management, Content Creation Management, and Website Development.

Work Location: Remote. Work from home.

Position: Paid Ads (PPC, FB/Insta) Specialist (Sr. Executive / Analyst)
(2-3 yrs experience of working on Paid Campaigns)

We are a growing digital agency and can offer you a good growth career with flexibility to work from your home.

Role Responsibilities:
You would be responsible for managing Google PPC and FB, Insta paid campaigns for multiple clients from the health and wellness industry.

GOOGLE ADS CAMPAIGN MANAGEMENT (PRIMARY)
Run Google Ads Campaigns - Text, YouTube Ads
Inputs & Content for Landing Pages Design
Structuring Campaigns > Adgroups > Keywords




Full Process for Setting up New Campaigns
Constant optimisation via monitoring keywords search terms, addition to -ve list, etc.
Creating reports / dashboards to track key metrics and performance across different campaigns and ad groups

FB / INSTAGRAM ADS CAMPAIGN MANAGEMENT (SECONDARY)
Channels: FB, Instagram, Linkedin
Run FB and Insta Paid Campaigns - Lead Generation, Traffic, Messenger Ads
Run Traffic & Boost Campaigns
Comprehensive understanding of all audience targeting and segmentation options
Brainstorm and Design Ad Assets (Creatives, Carousels, Videos) to get optimal results
Full Process for Setting up Current Campaigns and Ongoing monitoring of campaigns for increasing performance
Ad copy writing
Coordinate with Design / Graphics team for getting the creatives / videos
Research Competition & Industry Best Content Ideas and Ads Assets
Creating reports / dashboards to track key metrics and

📌 Paid Ads (India)
🏢 Avanzar Health
📍 India